Is There More Than One Standard Style Of A Stroyboard Humor in Animated Explainer Videos: Purpose and Types

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Humor in Animated Explainer Videos: Purpose and Types

Why humor is important in animated explainer videos

Unlike the “real” video format, which can be used to depict “real” people light as well as intensive human emotions with the same magnificence, at best an animated video format could be used imitate real human emotions, essentially in a fun and fun way. This is primarily because the main and noticeable attribute of animation as a communication technique, regardless of the purpose of its use, is frivolity. And while animated characters can represent people (or human-like creatures) in a video, they are no substitute when it comes to showing real and deep emotions that can charge or move viewers. Thus, the only emotional appeal that works particularly well with the animated video communication technique is humor.

The biggest advantage of using an animated explainer video for communication is that it allows you to present a visualization of your complex concept using one or more personified characters. Since these characters are hand-drawn by a storyboard artist and can represent any imaginable (real/unreal, tangible/intangible) entity, there is endless scope for creating unique character images that are funny and lovable.

Also, since animation has moving and sound elements, creative communication techniques such as ‘exaggeration’, ‘satire’, ‘parody’ and others that evoke laughter can be well used to emphasize visual humor through funny body language and /or face. expressions of moving characters. This is another reason why humor goes well with the technique of animated video communication.

Types of humor elements and how to incorporate them into an animated explainer video

Loud humor

Loud humor includes those elements of humor that are presented very obviously and can easily be found funny and funny by the audience. One obvious way to emphasize this type of humor in an animated explainer video is to deliberately write a funny script using one or more wordplay techniques such as puns, phonetic confusion, obscure words and meanings, double entenders, rhetorical devices, and creating supporting elements of visual humor , so that the voice acting (script) and the visual elements together reveal humor. It goes without saying that sound effects play a very supportive and important role in expressing humor in an animated explainer video.

Quiet humor

Silent humor in an animated explainer video is the “not so obvious” kind of humor. One way to emphasize silent humor is to create only visual elements of humor. Imagine, for example, a video frame shared by a main animated character and a supporting animated character. When you watch a video, although most of your attention will be on the main character, the supporting character can still be animated to express humor through their body language or facial expressions. Such subtle elements of humor add a “special effect” or “magic touch” to your animated video. Although the supporting characters’ facial expressions or body language follow the script, their humor is independent of them.

It often happens that when an element of humor is not very obvious to every viewer, it makes it even more attractive, because then the viewer automatically becomes interested in the interpretation of this subtle humor, and thus pays more attention while watching the video.

Humor acts as the glue that keeps viewers watching your animated explainer video until the very end. Therefore, when using the animated explainer video technique for marketing, make sure that it has elements of humor. How many? Well, it totally depends on the type of business you have, and it’s up to you.

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