Is It Ok To Include Vlog Style Videos In Portfolio Top Reasons For Using Online Video in Your Business

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Top Reasons For Using Online Video in Your Business

Here are some top reasons to use online video. Please let me know if you have additional reasons.

Reach – The current popularity of online video is obvious to most people: in early 2009, the number of YouTube users exceeded 100 million users. Cisco’s report: Approaching the Zettabyte Era states: “Internet video alone will account for nearly 50 percent of all consumer Internet. traffic in 2012,” and that “YouTube is just the beginning. Online video will experience three waves of growth.” We are only at the beginning, the third (video communication) will appear sometime after 2015. But the reach is already there and will only grow.

Free advertising – Video is a great way to advertise a product or service. Adding your own video ads to your site or to your partner and affiliate sites is a great way to advertise with an effective visual medium for free (or very little) on the sites you have a relationship with.

Monitored indicators – Regardless of whether you are running an informational video or an advertisement, you want to know at least how many views it has. However, video players are now more sophisticated and offer metrics on demographics, the most played part of a video, repeat views, shares (and location), and more. This can really help fine-tune your message or ad campaign.

Friendly to social networks – Social media (except video ) is the hottest thing on the internet today. Thousands of Twitter accounts are added every day. Facebook is still hot. And you can use video with both. With Facebook, you can embed a video in a post or link to a video, for example, on YouTube. New Twitter-related video providers appear every day. Some worth checking out are Twiddeo, TwitVid, and TwiTube.

Affordable price – Not only is it relatively easy to create online videos now, but the cost of entry is very low. HD camcorders are available for just a few hundred dollars. The webcam quality is now good enough for blogging. Software is more affordable than ever. Check out this video review of the software to learn more about low-cost options.

Interactive – Interactive video is very popular and Veeple is a great player. Drive viewers to deep web links by linking to hotspots in your video. Simply hover over items or people as they appear, the video pauses while the description is reviewed, and then the viewer can either continue watching the video or open a new web page to learn more (and possibly make a purchase). And all this can be tracked. More players are on the way. It will be interesting to watch the development of functions.

Expectation – With broadband saturation over 50% of site visitors expect to watch video on the sites they visit. If the site doesn’t have a video related to what they sell or the services they provide, another provider might (goodbye viewer) or the viewing will go to YouTube. Now is the time to start creating product demos and service explanations or video testimonials and embed them on your site. You must also create a YouTube account (at minimum) to post videos.

Advertising revenue – Some new video players offer the ability to display ads in the player. Check out JW Media Player as one of the ideas. Ads can appear at the top of the player or be embedded in the bottom quarter or third of the video and then disappear. This gives the video owner a chance to earn some money while their video gets views. This works best if the ad is somehow related to the content of the video. Research players to see how they determine ad placement and whether it’s worth paying for.

Reusable – news and announcements, product demos, partnerships, opinions/comments, mockups, case studies, presentations, video library, and more.

Target communities – Social media, online communities and forums, YouTube… there are many ways to get your video in front of the right people. There are too many specific techniques to mention in this post, but if you do a little searching, I guarantee you’ll find a method that fits your time, budget, and style.

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