How To Make A New Pattern On Photoshop Layer Style The Shrek Model of Web Design

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The Shrek Model of Web Design

So let’s explore why web designers are like ogres.

First, let’s look at why we say websites are like onions, with layers, in the first place, as this is the raison d’être of my argument.

Websites have an outer layer.

This is the graphical aspect of the site. To create this, your average website or garden ogre needs an artist’s eye and a designer’s skill with tools like Photoshop or Fireworks. The web graphic designer must be aware of the latest web design styles, as can be found here. You need to be able to handle shadows and merge them into the Web 2.0 flavored onion soup. Preferably soup not made with eyeballs.

The second layer of a website is the structure

The structure could be determined by some method like functional decomposition, where the web designer can start with the main function (home page) and break the site into manageable subsections so that he ends up with a clear idea of ​​the scope of the site. as well as the internal structure. So here your web designer must have some knowledge of the basic principles of Software Engineering. But even more than that, once the main features of the site are designed, the features must be married to the graphic design in such a way that the system is usable. A knowledge of the principles of good web design and usability (ala Nielson – http://www.useit.com/alertbox/20030825.html) and familiarity with the site http://www.webpagesthatsuck.com/ to learn how to avoid making mistakes as ‘mysterious navigation of flesh’, is fundamental.

The third layer of a website is the dynamic and interactive elements

Frontpage and Photoshop can only take you so far. Your website ogre may find that you simply have to go and kill a couple of nerdy programmers to steal their reference manuals: PHP and MySQL for Dynamic Websites, AJAX and PHP – Building Responsive Web Applications. And you better know that Ruby on Rails is not a gem on a train track.

Then we get to the content.

The website should be full of good and quality content. Sometimes you get lucky and your client gives you good content. Other times, it’s better to start rewriting the tech and corporate waffle and gently ask your client if they can name five benefits of your services. Therefore, a good knowledge of writing and a command of the English language will not go amiss.

So we have the layers that make a website. The core, however, is the marketing strategy.

We all know it is NOT just a case of “build it and they will come”. The website must be marketed and can only be marketed if the underlying SEO principles have been taken into account from the start; in other words, links are easily followed by humans and search engines, all pages have meaningful titles, keywords. they work smoothly on the content of the pages. Also, someone needs to take the marketing budget allocated to the website (every website has a marketing budget, right?) and use that marketing budget to get the best ROI for the site; decide the best internet marketing strategies to build links. and traffic and then get out and execute (the strategy, that is).

Now, my question is, is it fair to expect a person to have all these skills?

Years ago, when I was studying “Computer Science” there was basically one job to aspire to and that was “Systems Analyst”. If you worked for a very large company, they might have distinguished between systems analyst and programmer. (And there was also a career called ‘Punch Operator’, which interestingly, has disappeared since today we are all supposed to do our own punching…) And yes, I guess the ‘System Analyst’ back then had to do everything: analyze, build , test, deliver and support the system.

But…temperas fuggit…. “That was then, this is now.”

Nowadays, there are countless careers available to the math whiz kid who sits for an aptitude test. Anything from a business analyst to a test manager to a network administrator to an IT technician….

And by the way, if you’re a COBOL programmer, you’re a COBOL programmer. You know COBOL; that’s what you do. No one would expect you to resolve DNS entries for the company server.

But the same specialization does not seem to have filtered down to the realm of web development. I saw a job description today for a “web developer” who is supposed to have the following skills: Photoshop, Fireworks, Flash, Swish, .net, C#, MSAccess, SQL design experience, ASP, VB, .net, HTML, DHTML, ASP, XML, CSS, Java script and VB script. And this poor sod is also supposed to maintain networks and troubleshoot Windows servers. And wait for it: this website ogre model will be paid what is practically minimum wage in the IT world. And this is in the corporate world, where they should know better and where they can actually afford to appoint specialists.

If you’re a freelancer working for yourself, you better make sure you’re well-versed in all the skills needed to build the layers of a website… or you better start working on a plan to build strategic partnerships. with other independent specialists. This will allow you some freedom to specialize, as well as provide an opportunity for others to do the same.

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