How To Make A New Paragraph Style In Word 2010 Writing Product Description Pages For Your Web Site? – Try These Two Kinds of Opening Paragraphs

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Writing Product Description Pages For Your Web Site? – Try These Two Kinds of Opening Paragraphs

If you are writing product description pages for your own products or affiliate products, you will want to read this short article. You’ll discover how to start your opening paragraphs in an engaging way. Your readers’ eyes will stay glued to the screen and you’ll be able to get your point across. I will present two types of opening paragraphs that you can choose from. The first is more direct and engages with humor, while the second presents a brief historical introduction.

Surprise the reader with humor

This is especially useful for reassuring the reader when you determine that your audience will be more skeptical than usual. It also works when you want to discuss a more controversial topic. The opening paragraph, humorous and surprising, will make your reader more comfortable and more receptive to what you are about to say next. You might say, “The reasons why you’ll want a sleek-looking stainless steel kitchen trash can are hard to explain. On the one hand, you want a stainless steel trash can that visually matches and complements the modern style colors of your furniture and other shiny stainless steel appliances you have in the kitchen. Then again, who wants to spend time looking at trash?” If you have absolutely no sense of humor or feel that your readers lack it, you can use another option for the opening paragraph, a brief historical introduction.

Brief historical introduction

A more relaxed way to make it easier for the reader to read the entire product description is to include a brief historical introduction. It can be a short history of the product or a short history of the manufacturer. Not only will this opener be a simple and relaxed introduction to your product description, but it will also increase the credibility of the manufacturer and your credibility as an expert writer. For example, “The Rubbermaid Company began in 1920 as a manufacturer of toy balloons. Later, it invented the suction-cup bath mat, a breakthrough in home and hotel room safety. Today it specializes in . . .”

There you have it. Two powerful ways to start an opening paragraph for your online product description. Both, in their own unique ways, will engage the reader beyond mere curiosity. When they are written concisely and capture the reader’s interest, they will engage your reader enough to read to the end of your page with interest. You will create a great perspective of a passerby. So now that you know how to pick and choose an opening paragraph style, get out there and write the next product description for your website. Surprise the reader with humor or give them a brief historical introduction and then watch your click-through rates.

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