How To Increase Style Font Size In Entire Web Site These 4 Web Design Principles Will Improve Your Conversion Rate

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These 4 Web Design Principles Will Improve Your Conversion Rate

According to studies, humans have an attention span of only 8 seconds. Therefore, companies have only a few seconds to keep visitors on their website. When this is not achieved, visitors are likely to leave the website and move on to the next website.

A well-designed website is the key to capturing the attention of visitors as well as converting visitors into potential customers.

Top web designers and web development companies know the best way to increase conversion rate with the help of design. People who read will also discover this technique. The following 4 web design principles and techniques will help you increase the conversion rate of your websites:

Choose a responsive web design

Today, users visit websites on a wide range of devices other than computers or desktops. In fact, the percentage of mobile traffic is even higher. In 2019, mobile traffic was dominant in total web traffic worldwide with over 60%. This is proof enough that responsive websites are very important. Websites that are not responsive lose a large number of audiences.

When accessing a website designed for desktop on mobile devices and smaller screens, it can be very annoying. Slow pages, inconspicuous buttons, and endless scrolling just to read text, among others, provide an unpleasant user experience, allowing users to leave your site immediately.

A responsive website provides a pleasant user experience as the layout automatically adjusts to the screen of the device being used. Therefore, when hiring a web design company or web developers, they should be asked to make the website responsive.

Include faces

Adding faces on a website easily catches the attention of users as they convey emotions. Users empathize with faces and when it shows a certain emotion, consumers are more likely to connect with the website.

Using facial images to reflect how a user feels builds an emotional connection between the brand and the user. In addition, emotions can drive customers’ decision. This is a marketing strategy popularly used by many advertising companies around the world.

However, businesses must ensure that the images displayed represent their brand. Also, stock photos should not be used.

Consistent color, images, branding and fonts

A web design consistent in color, images, branding and fonts looks more professional. When design elements are not consistent, this can affect brand image. A company must ensure that elements of a web page such as color scheme, font size, font style and logo, among others, are consistent.

Use the right colors

Colors can reveal a lot about a business and a brand. They can easily catch the attention of potential customers and influence them to buy products/services. In a 90-second interaction, consumers can make an initial judgment about a product, with 60% to 90% based on color.

Studies reveal that colors evoke various emotions in humans. Therefore, the right choice of colors when designing a website can effectively represent the brand and mood of a website.

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