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Why Hire A Copywriter?
Why should you hire a copywriter? If you have a small or home-based business, it can be hard to see the point of bringing in someone from the outside. Why not cut costs by doing it yourself? After all, it’s just writing, and everyone knows how to do that, right?
There are any number of excuses you can come up with to avoid having to hire a freelance copywriter: you can do it yourself; no one else will be able to understand your business; you already have a marketing campaign up and running – these are all familiar excuses. And fundamentally, they are all rubbish. The truth is that bringing in a copywriter to improve copy and ad campaigns is one of the most important things you can do to increase the success of a business.
There are hundreds of good reasons to hire a freelance copywriter to turn your business around, here are just a few:
- A copywriter has perspective: Sometimes you can get too close to your business. As an outsider, a copywriter can see your business the way your customers do and can make sure your copy says exactly what it needs to say to make the most impact on your target audience.
- Copywriters have experience: You may know your own business better than anyone else, but by the same token, a copywriter knows theirs. The copywriter’s job is to connect with people and bring them to their point of view, and those are techniques that work no matter what the product is.
- A copywriter can keep you up to date – what worked last season may not necessarily work now. It’s part of the copywriter’s job to keep up with the latest trends and changes in consumer demand. Hiring a copywriter not only gives you great writing, but also access to this invaluable knowledge bank.
- Copywriters Can Save You Money: How often do you have to pay your staff to work overtime so they can work on your advertising? Hiring a professional copywriter will reduce costs and, as staff are free to return to their own work, it will also increase productivity.
Many companies throw out thousands of eye-catching designs for their websites and brochures, but seem strangely reluctant to spend almost anything on the content that fills them. And yet, this is the most important part!
Your writing is the message you send to your customers. Design is important, but it’s the writing that determines how your potential customers will see you, and you can’t afford to skimp on that. .
How to hire a copywriter
Hiring a freelance copywriter can seem like a daunting prospect if it’s your first time, but keep in mind that it’s no different than hiring any other professional service. A good copywriter will be able to tell you in advance how much you will have to pay and what information they need to complete the job. Many writers charge an hourly or daily fee, although some prefer to agree on a fixed price for the entire job.
However your copywriter chooses to work, the cost of the job should be clear from the start and you are unlikely to have any hidden charges. Just in case, though, have your copywriter sign a terms of service document for your project, which you can refer to in the event of a dispute.
Here are some other things to consider when looking to hire a freelance copywriter:
- Plan Ahead: A good copywriter will tell you the information they need to complete an assignment, but you can save time and money by thinking ahead and having everything ready when the copywriter starts work. A little preparation can go a long way.
- Check out the writer beforehand: No matter how good a particular copywriter is, if you don’t like their writing style there’s no point in hiring them. So don’t just take on the first copywriter you come across, take the time to shop around – get recommendations from friends who have hired freelancers in the past. When you have a list of leads, compare them. Ask them to send you writing samples and pitches and narrow down the list until you find the perfect writer for your project.
- Don’t worry if you’ve never written for your industry before: one of the most important parts of a writing job is research, and most copywriting skills can be applied equally well to any industry. The skill of the copywriter is to connect with people and convince them to take a specific course of action, whatever that may be.
- Make sure there’s enough time to complete the job: Don’t bring in a copywriter in the final stages of a project and expect them to come away with a masterpiece. A writer must let the project gestate for a while before he can pull it all together and produce his best work. While most copywriters will agree to work to a tighter deadline, if you want high-quality writing, it’s a good idea to give yours a little more time.
The gift that keeps on giving
While the initial outlay of hiring a freelance copywriter may seem high, it will pay off many times over. It’s impossible to overemphasize the value that clear, well-written copy can bring to a business, not to mention the marketing expertise that will attract customers long after the copywriter is gone. And that’s possibly the best reason to bite the bullet and get a copywriter!
Check out our Design for Your Content article [http://www.herdsofwords.co.uk/articles/design_for_content.html] to learn how to ensure your website design works to enhance, rather than overshadow, your message
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