How To Give Two Buttons Styling In One Page Css Downloaded OsCommerce, Now What?

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Downloaded OsCommerce, Now What?

When you decide to use osCommerce for your eCommerce site, you can simply take the stock layout and insert your information and voila! you have a fully functional e-commerce site ready for customers and sales.

However, if you’re like most e-commerce sites, you’ll want to go a step further and customize your “storefront” to best suit your product. If you have expertise in both the technical and marketing fields, it’s probably a no-brainer. However, if you are an expert in your product, but not necessarily how to sell it, this article is for you. It’s full of tips to help you both design your site and market your product.

Design your site

1. Change your colors. You can go into your stylesheet.css file (in the root folder of your catalog) and simply change the stock layout colors. It’s amazing what a difference something as simple as a custom color design can make to your website!

2. Choose a template. If you don’t want to start your website design from scratch, you can use a template that has everything you need for your site except the information.

3. Or, it goes even simpler. If you don’t want to change the entire template, you can choose to change just one thing on the site. This can be the background, buttons or logo. Whatever you choose, do something to make the site yours!

4. Enhance your images. Spend some time learning image editing software so you can save your images in high quality with the smallest file size so they both look great and load quickly. With high speed internet, most people don’t have the patience to wait for images to load slowly and may leave your site instead of waiting for the image to load completely.

5. Change the page titles. Be sure to give each page a descriptive title so that when the page appears in search engines, it gives people enough information to make them want to click on your link.

6. Put yourself in your customer’s shoes. Customers don’t like purchases that drag on for too long. If you can get the information you need in two or three pages (including the information confirmation page), your site will have an advantage over those sites that extract it. The osCommerce forum has information on how to do this.

7. Get a design expert who has experience with osCommerce. By installing the STS Template system or some other equivalent, they can customize your shopping cart for anything. This website lists a number of osCommerce websites that have undergone a serious overhaul.

Market your product:

1. Make your site unique. This is a basic marketing technique and is sometimes referred to as creating a unique selling proposition. Basically, this is a simple statement that tells people what makes your site and business unique from other businesses, especially those in the same niche. Whether you always offer free shipping or guarantee the lowest prices, your unique selling proposition is what sets you apart from the rest.

2. Don’t forget to sell your product! Getting people to your site and staying on the site is important, but once they are there, you need to SELL the product. You won’t be there to talk to them about the items, and they aren’t in a brick and mortar store to examine the product themselves, so your descriptions should do these jobs for you and the customer. Be detailed, be specific, and be honest. Include who will likely like the product and why they would need it. Instead of focusing on the details of the product or service, put some emphasis on the benefits.

3. Make your store more than just an online entity. Give your customers a way to contact you. This includes a name, address, email and phone number. If they have no way to contact you, your credibility with the customer is diminished.

4. Offer more than just the product or service. Don’t be afraid to add articles, tips and information related to your product for customers who come to your site. It will increase your credibility and give them reasons to return to your site even if they don’t have an immediate need for your product or service. Related to this is the sending of a periodic newsletter that provides useful information, announces deals and sales, and highlights specific products.

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