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5 Easy Tips For Improving Your Business Website
If customers don’t stay long on your website because they find it confusing, frustrating, or boring, your business will eventually struggle to make sales online.
The great news for you is that there are tons of quick and easy, usually free, ways to make your website more attractive to your customers.
Here are 5 you can apply today.
1. Site search is easy to access When you have more than 20 pages, it’s a good idea to add a search function. Make sure your site’s search is prominent. Usability guidelines usually prefer the top right corner of the page. Keep the button label simple and clear: “Search” still works best for most sites. Don’t unleash your lateral thinking powers and exchange a word like “Recover”. Keep it simple
To do: Just using your search, try to find 3 pages of content. Is that process “quick, easy and straightforward”? Or is it “hit and miss”?
2. Make sure your web pages are easy to read. Few people read word for word online; the vast majority skim to get a feel for the page before reading any details. Make it easy for visitors to read your content. Always use headings and bullets to break up text.
think about it If a heading is not relevant to your visitor, they can easily skip to the next heading, making it easy for them to go directly to the information they need.
Always keep your text in manageable chunks, not an uninterrupted wall of words like insurance fine print so customers can search for what they want immediately and with confidence, which is critical if they’re making a purchase decision.
To Do: Do a quick review of your website and make sure all your text is broken up into clear, manageable sections.
3. Keep your styles and colors consistent Make sure people know they’re still on your site by being consistent – confuse them and you’ll lose. Keep the look of your website sections consistent and avoid radical changes. Visitors may get confused and think they’ve accidentally left your site.
Layout, headings and styles should be consistent throughout the site, and colors should usually have the same meaning.
For example, don’t use red for headings on one page, red for hyperlinks on another, and red as standard text elsewhere.
To do: Check that all of your web pages appear to be part of the main site and are consistent with each other. Are there any “unpleasant surprises” depending on which part of the site you’re on?
4. Emphasis (bold, etc.) is used sparingly It’s a fact of human psychology: try to draw attention to everything and you’ll effectively draw attention to nothing. We’ve all seen that site, the one with a red, flashing, underlined “NEW!” next to everything Don’t be that guy or girl.
Remember, if your site’s graphic design is counter-intuitive and doesn’t help visitors do something quickly, it will make your site much slower and harder to work with.
Slow and clunky sites never, ever, ever delight your customer or create a good online relationship.
Visitors will return to the search engine in seconds if they find your website “complicated” or “busy”.
To Do: Make sure your website is only highlighting the critical factors your visitors absolutely need to look at or click to fulfill your online business goals. Menus, buy buttons, check boxes, etc
5. Keep your ads and pop-ups discreet
Ads are a reality, but integrate them well into your site. Don’t try to force ads and pop-ups down people’s throats; you will end up creating frustration for your visitors. Also, do people a favor and make your ads clear. If you blur the line between ads and content too much, your content can suffer, as many people have developed “banner blindness” when it comes to browsing and may miss important content by mistake.
To do: Check if the pop-up is significantly increasing the engagement rate. If not, you could annoy current and future customers unnecessarily.
Always make sure you see your website through the eyes of the customer and not through the eyes of you, the website owner.
Make sure there are no red flags on your site that will frustrate, confuse or bore customers. Keep everything nice and simple to ensure your visitors enjoy spending time (and money) on your site
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