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5 Ways to Improve Your Blog
Blog, Blog, Blog. It’s like having the theme song from The Bridge on the River Kwai stuck in your head. A blog can be your best friend or your worst nightmare. If used in “moderation”, a blog can be a benefit to your bottom line, but beware, blogging is addictive. It’s easy to get caught up in your blog and lose focus on your main business goals, so here are 5 easy ways to make your blogging life easier and more successful.
So put down the proverbial blog crack pipe and remember that blogging is there to serve you, not the other way around!
Blogs (or Web Logs) are not new, but they have become a fast mover in the world of web design and search engine optimization. A blog is first and foremost a website, with a little twist. It usually has a neat user interface where anyone can post their latest news, product updates, whimsical thoughts, technical specs, customer support/FAQ information, and more. You can use a blog for pretty much anything you can think of. The more creative you are, the better.
There are many free or low-cost ways to get started
to blog WordPress, Blogger, Easy2Blog, B2Evolution and more are free. I’m a WordPress guy myself because I’m looking for plugins, but if you don’t know anything about programming, I suggest Blogger (Google) or Easy2Blog (easy as the name suggests).
The 5 ways to improve blog performance are more for those of you who are using publishing software like WordPress. So here we go (remember a blog is a website).
There are many ways to get content for your blog. It’s best to keep it relative to your topic. EzineArticles and GoArticles are great places for free and syndicated articles for your blog. Just be cool and remember to cut and paste the text or code as is and give credit to the writer (the author link).
Simply syndicating the articles of others is not enough, you need to add your own points of view. Try to write one a day, even if it’s not 500 words or more. be careful It’s easy to become obsessed with adding content to your blog. Spend more time adding content on the front end (when you’re building the original blog structure) and then just commit to writing 10 minutes a day at least one post for your blog.
It’s easy for a BLOG to turn into a BLOB that your reader will soon drift away from.
Set up and manage several different categories related to your “theme”. You can post the same article in different categories. Example: If your blog is about search engine optimization, you can have 5 different categories (plus the main category). Your categories can be: On-Page SEO, Off-Page SEO, Link Building, Directory Submission, and Site Design. Not all articles or posts will be relevant to each category, but some will overlap. Don’t go crazy and put every post in every category every time. You will lose readers and value.
Blog Search Engine Optimization
There are a number of tools/plugins that will help with search engine optimization for your blog. DagonDesign has a great plugin for WordPress and is free and easy to install. Having clean URLs for your posts is very important. When you post an article about “Choosing Colors for Your Website” you don’t want your post URL to be http://www.blahblahblog.com/?=ID1234 . In WordPress, for example, you want to at least choose the built-in “Based on date and name” selection (click “Options” and then “Permalinks” in the dashboard view.) If you feel comfortable and it’s a little crafty, you can create a custom permalink structure.
Submit your blog to blog directories
In addition to the traditional directory submissions you would do with any website. Most of these directories require a link back to their directory. There are two ways to handle these links (1) create a new page called “links” or “resources” and post the links there (make sure you use the HTML editor/button on the post page, otherwise the link will appear as code and not will count), or (2) put the link on your main page in the sidebar.
Please note that blog directories are mostly edited by humans, so it may take some time to confirm the link and blog content, so please be patient. Also, it’s a good idea if you’re setting up a separate links page to write down the URL for that page, directories will ask you for the location of the backlink to their directory when you fill out the form.
Most of the general SEO principles for a normal website apply to blogs. Don’t forget to link to your main website and blog homepage in your blog footer (and tag it properly for maximum effect).
Almost all blogs are designed using CSS (Cascading Style Sheets). CSS is an excellent tool for designing websites and especially blogs. It allows you to create new pages on the fly without redesigning each page. For WordPress (and Blogger, etc.) there are tons of free pre-designed templates, themes, skins, and layouts (same thing) that you can download, customize, or use “as is.” Be a decent blogger and make sure you leave the backlink in the footer for the designer. If you don’t know anything about customizing blogs, you can follow the link to the original designer or the person who “ported” it to the blog format, they may be able to help you customize the blog for a few hundred dollars. Matt at http://www.dagondesign.com/ can help you here.
Calls to action
Just like your website, your blog should have specific calls to action for readers to engage with you. Whether it’s a simple “contact us” form email or a more elaborate e-commerce feature, once you “get” them there, they need something to do. Again, Dagon Design has an interesting email plugin that is easy to add to your site. You may need to create a separate HTML page and link to it from your blog (put it in your header so it’s on every page) if you want to add a shopping cart.
These are just the first 5, stay tuned for more or visit our blog at [http://blog-template-layout.com] and check out what’s new.
Remember that your blog is just an extension of you and your business, so give it personality, set some goals and make some rules for your blog.
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