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Which Luxury Watch Company Has the Hottest Brand Spokespeople?
Any brand that sells any product will do better if it has a famous face behind it. Of course, if you’re famous, you’ll only partner with brands that are respected, well-known, and can pay well to get the rights to plaster a famous face next to whatever you’re selling, whether it’s water (Jennifer Aniston for SmartWater), shoes (all those which at some point have endorsed Nike), and in this case, luxury watches.
Luxury watch brands have all the qualities that put them in a position to pay the (usually) millions of dollars they make to all kinds of celebrities. These qualities include solid reputations, rich histories (almost all of which come from Switzerland or another European country) and the use of exclusive, high-quality precious metals and stones, all of which result in the production of something that can cost hundreds of people. thousands of dollars – a luxury watch for men or a luxury watch for women.
Here’s a look at four watch brands that have celebrity spokespeople of all kinds. Some you will recognize right away, some you may know the face but not the name and some, you may not know at all. Who is the hottest? Which luxury watch brand has the best group of spokespeople? you decide
I would say that all of the Movado ambassadors are well-known, without a doubt. Movado watches are sleek and stylish and can also be sporty (hence the last three male ambassadors mentioned here).
actress Kerry Washington; you might not know his name right away, but you’ll recognize his face instantly. She is best known for her performance in the movie “Ray” which was released in 2004 and she signed with Movado in 2005.
Actress and former child model Amanda Seyfried (her name may be unfamiliar, but as soon as you see her face, you’re like, “Oh yeah!”) is Movado’s newest ambassador. He appeared in the films “Maama Mia!” and “Mean Girls” and stars in the HBO series “Big Love” this season.
Mikhail Baryshnikov, the name needs little introduction; is one of the most talented dancers of all time and has been a Movado ambassador since 2004.
Grammy Award-winning jazz trumpeter Wynton Marsalis is Movado’s longest-serving spokesperson, having been with the brand since 1998.
Now here come the athletes: tennis superstar Pete Sampras, baseball player Derek Jeter and football QB Tom Brady are all Movado spokespeople representing the brand’s sportier collections like the Movado Series 800, as well as its men’s luxury collection such as ESQ.
Half of Omega’s ambassadors need no introduction as they are big stars in their respective fields. Cindy Crawford, Nicole Kidman, George Clooney, Michael Phelps, James Bond and Michael Schumacher all “work” for Omega in addition to their “day jobs”. Less well-known ambassadors (at least in the United States) are Chinese actress Zhang Ziyi, Indian actor Abhishek Bachchan and Russian swimmer Alexander Popov. However, the strength of these spokespeople is that they are super well-known in their home countries and more and more luxury watch brands are closing boutiques in the US. USA and Europe and are heading to places like Asia, the Middle East and Russia.
TAG Heuer is similar to Omega in that it has internationally known stars promoting its brand, mixed with men and women specifically known in their countries. TAG recently opened its eighth store in the Middle East and is obviously focused on growth in this part of the world, so it should soon add a famous Arab face to its roster.
Tiger Woods, Maria Sharapova and Leonardo DiCaprio are mega stars. Other TAG ambassadors include Finnish racing drivers Heikki Kovalainen and Kimi Räikkönen, and Indian actor Shah Rukh Khan. Longines is another Swiss luxury watch brand whose motto is that “elegance is an attitude”, so its spokespeople are called ambassadors of elegance.
Longines has two of tennis’ most recognizable celebrities (not to mention married to each other): Andre Agassi and Stefi Graf, but there are also a handful of lesser-known (much lesser-known) ambassadors, including Lithuanian actress Ingeborga Dapkunaite. , Aaron Kwok Fu Shing, known as the “Michael Jackson of Hong Kong” and the Indian beauty Aishwarya Rai Bachchan, who in 1994 won the title of “Miss World”, and has been a Longines ambassador for 10 years.
The strategy of having super-known and lesser-known (in the US) spokespeople is a marketing concept that has worked well for the luxury watch business. As to which of these spokespeople is the most popular, it depends on your personal taste.
Copyright (c) 2009 Chandra L Coleman
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