How To Format A Source With 2 Authors Mla Style Business Cards – The Importance of Good Design and Business Branding

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Business Cards – The Importance of Good Design and Business Branding

Business cards are still an important part of our business lives, despite the digital revolution. Sure we can exchange details from our Blackberries or iPhones, but a card represents more than just our contact details. Business cards are an essential part of our branding, using colour, graphic design and perhaps a well-thought-out slogan to make you and your company memorable to your new contact.

A lot is expected from this little piece of card. Your business card needs:

1. Convey information clearly and succinctly

2. Represent your company’s brand

3. Be individual

4. Stand out from the crowd

5. It looks professional

6. Have space to jot down a note or message

All this in a not-so-large carton is a lot to ask, but there are more and more creative solutions to choose from now than ever before.

You can design and print your cards yourself, or download design software from the Internet, but in most professions, corporate or creative, where branding is key, it makes sense to go with professional graphic design and printing to get that polished, creative edge. . .

When your business card is all a new contact takes away with him or her, the impression it makes needs to be as smooth and professional as your company image. After a networking event or conference, you can go home with a pocket full of cards. The ones that stand out, look individually, remember the person they represent, those are the cards you’ll keep. Anything scruffy, boring and unmemorable is likely to go in the recycling bin.

So when you need new business cards, turn to a professional for design and printing. If your trademark is well developed, they will just need to reinterpret your existing brand to fit the card format. If you haven’t yet developed your company’s brand, this is your chance to learn about design and come up with the graphic style and colors that best represent your company.

Whatever you do, it’s important that the design and branding you use on your card fits the look of your entire business, including your website, email footer, stationery, brochures, and more. A card is not a stand-alone piece of design. It should be a little piece of you and your business that goes out into the world as your ambassador and brings people back to try the rest of your business offering. So good design only starts with your business cards (it should also extend to all your marketing materials, including your website), that’s the beauty of business branding.

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