How To Fix Optimize The Order Of Styles And Scripts What Is SEO – Search Engine Optimization Explained

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What Is SEO – Search Engine Optimization Explained

Search engine optimization is the technique of achieving higher placement in the natural search results of Google, Yahoo and MSN. The search engines that matter the most are Google with 62% market share, Yahoo with 20% and MSN hovering at 10% market share, which means the search engine you should choose is Google because Google obviously has the largest percentage of people . they are searching the internet.

What you can see on your PC screen when you open Google is a display of local search results, organic search results, and paid advertising results. Paid advertising has nothing to do with organic search results even though they are actually the same. Today I was just going to talk about organic “natural” search engine results and how you get higher placement.

The goal here is not just to get higher placement, but to get more traffic to your website. By getting a higher ranking for the keywords that have the most value to you. You’ll see over time adding new content targeting specific keywords you’re trying to get traffic from.

Obviously having a higher replacement is the goal if you can get into these top 5 positions you can drive a lot of traffic to your websites assuming you have terms that actually drive traffic.

Over time, SEO is not as fast as overnight and a quick fix over time can expect to get a lot of traffic from search engine results as long as you encourage a long term campaign or search engine optimization. If you do it right, you will see your Google and Yahoo traffic increase. That’s the most interesting part. Imagine that one day you have no traffic and the next day you run a search engine optimization campaign by adding keyword-targeted content and doing some other things that are poorly mentioned. one minute

Your traffic will increase naturally without having to pay virtually anything and that will only grow as long as you set up the right landscape.

What is involved in search engine optimization?

There are 2 pieces…

Website content and structure and visibility.

Search engine visibility which is really about being mentioned on other websites and on the links going to your site. It takes time and not everything should be done at once.

Doing it all at once basically raises a flag to the search engines that you’re manipulating through the search results. Done over time and entering the right web directories, such as Yahoo and the open directory project, can result in higher placement in search results.

The press release is also payroll as long as you mention it here and hopefully some links. And also getting links from similar related sites can make a big difference.

An example of how powerful online visibility can be from links alone is the Adobe website. Adobe’s website appears at #1 for the search term “click here”. If you read the Adobe website page you will see that there is absolutely no reference to the search term “click here”. It just doesn’t exist…

So why is Adobe’s website listed at #1?

That’s simple.

Google is driven by the amount of people that are linking to websites that the phrase people use when it was first exposed was “Google booming” and basically has hundreds of websites that are linking to a web page with a keyword at which is headed and Google finally figured it out. realized that people were trying to manipulate that rhythm and now they are looking for more synchronization criteria.

So Adobe is still at #1 because there are 100 out of 1000 websites linking to Adobe with the term click here to download Adobe apps. But click here is a link text that really dries up that powerful search engine ranking and since it looks like a billion search results and Adobe is ranked 1 for that search term.

I’m sure that has no value to your campaign, but it shows you the power of links. Get enough links to your web page and you can rank high for almost any search term you search for.

So let’s talk about the content and structure of the website…

There are several different things you can do to optimize your website.

Your SEO team must understand that the fundamental fundamentals of building a website that not only has valid source code, but also offers attractive content such as video images, etc. to wait for Google to index your website, you can create in terms of structure and data sources, you can create a list for the search engine and say please index this content that doesn’t necessarily help you in terms of ranking more keyword high. but it does help index those pages correctly

far.

The next thing you can do here for site-level optimization is to validate broken links…

So you run a program just to make sure there’s nothing broken on the website because Google crawls, we want to make sure they don’t hit any wrong links, otherwise they’ll leave the page and get discontinued.

Removing excessive source code from your website, such as scripts and java styling and formatting, and using what we call tableless, cascading stylesheet-based HTML code makes a big difference not only in the reduced time of your web page that provides a better user experience, but also makes websites more intuitive for Google as you read through all the links on the website, hopefully using a text-based, static browser instead of using images that they cannot be read by search engines as well, the same as with flash.

We have to provide links that are made up of real words like “marketing” or “promotion”, again you want to have engaging content like a video because it gets people to choose your result in Google search results I choose your listing that you want to make sure it’s on your webpage and it’s involved in your content there, and if it bounces, Google will record that and recognize that it’s not relevant to a website and maybe someone with the other search results.

Then there is something called page-level SEO…

We don’t just do SEO on the home page, there are several different SEO talking points that I will worry about on the rest of the website pages. We’re going to worry about not being explicit to search engines…in other words, we don’t just put the keyword we’re targeting in the title.

We’re going to put some action called and we’re a value proposition to force the person who finds this particular link on Google to be more relevant than the other listings that appear. We’re also going to try to use descriptions on each page that include the introduction and talk about the topic of the keyword, as well as blasting the page with keywords.

The title also plays an important role in what you’re doing with page-level optimization, for example, there is a tag called H1 or mark each title tag on each page must be unique, in other words, I don’t want all the pages of the my page are unique. website with H1 part of my general title.

Some online templates create a template with H1 that is exactly the same for every page, it basically tells the search engine that all the pages on my website have exactly the same title, so using new titles on every page will help their optimizer of search engines to make sure that it is. one of the criteria for which its optimization.

Speaking of optimizing for search terms, one of the things your SEO should be doing in particular is excessive keyword research…

Understand the strongest and most powerful keywords in terms of people actually searching and then build categories around those search terms and then pages around the keywords that drive the most traffic.

Let’s say I have the content tracking sheet about “remodeling”. I’m going to have specific client writing content around each of these “home remodeling” keywords, so I’m going to have a page labeled “home remodeling” and I’m going to write unique content. Probably 400-500 words of content with the image.

The next thing is to look at the overall visibility of the website

So in website visibility we are talking about having website mentions and links that make a difference. Like the chamber of commerce and just other internet websites that relate in one way or another to the website you were trying to place for. I’m not going to get a link to the homeland assistants of a car website, I’m going to get one of the sites that talk about remodeling in the title.

So your internet search engine visibility specialist or link specialist or link building expert, their job is to try and get you the best links from the websites that are most relevant to you.

One way we do this is by simply asking websites we find that might be a good place to get a link to add a link to our site.

We don’t do this by creating reciprocal or three-way links or any kind of manipulation, we simply incentivize and say that if you are interested because your terms are valuable to use, buy you a cup of coffee or send you a GIFT card.

Search engines don’t see it as a pain to influence links that you simply go to websites where it makes the most sense to get a link for your websites to access.

People are busy, so thanking them for coffee or something is obviously a very affordable way to get a like for your website from a page that’s most relevant to you, so your construction specialist of links should do it day and night. until they find out all the links they just need to get from and try to start a conversation with that person who owns the page.

If done correctly, SEO will do both at the content level by having structured or organized ballet content, keyword optimizing web pages that have a very good internal link structure for the keywords they were looking for.

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