How To Fit A Female Style Dress On A Man History of Italian Fashion

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History of Italian Fashion

Italian fashion during the Renaissance

The period after the eleventh century was the development and domination of Italian fashion. The development of art was its peak. Great Italian artists like Leonardo da Vinci gave one of their best masterpieces. Italian fashion was also influenced by art during that period. A lot of attention was paid to extravagant dresses. Wealthy merchants with large sums of money at their disposal were willing to spend lavishly on expensive clothing. They demonstrated their power and status by competing by dressing extravagantly. Complex designs were made with complex fashions. Just like modern fashion, no rich merchant would wear dresses that were out of fashion.

The consumption of highly fashionable cloths has increased with greater stress on the quality of textile cloths. The demand for high-quality fabric materials led to the manufacture of fine fabrics.

The fabrics used were patterned and had extremely expensive fabric materials such as velvet and brocade. Men’s garments were short and loose with long tunics decorated with ribbons and jewels. Richly decorated hats of different shapes matched their outfits.

The decline of Italian fashion

The Gothic style, which is a simpler style, became popular in Italy and influenced Italian fashion. The dominance of Spanish fashion led to the decline of Italian fashion. The spotlight shifted from Italian fashion for the next several hundred years. For centuries, Italian fashion disappeared from the fashion world.

The renaissance of Italian fashion

After World War II, Italy exported complementary fashion items and leather goods. It was the efforts of Florentine businessman Giovan Battista Giorgini who tried to bring Italy into the global world of fashion.

There was a revival of Italian fashion on February 25, 1951, when Giovan Battista Giorgini held a fashion show in Florence. Giorgini considering the international audience threw an extravagant party in his villa. He had invited buyers and journalists to cover the show. The models were noble men and women who wore extravagant Italian clothes in the ballroom. Giorgini wanted to show that these expensive clothes are worn by rich and influential people with ease. The fashion show was an overnight success. In July 1952, Giorgini again organized a fashion show with names such as Capucci, Valentino and Armani that was an instant success.

Until the 1970s fashion was especially for the rich and famous. With the change of time, Italian fashion concentrated and designed cloths for the common man. Between 1970 and 1980, Milan became a fashion reference and created current trends such as blue jeans and mini skirts that were accessible to ordinary people. The most stylish and fashionable dresses were available to the common man at a low price.

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