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Quick Guide to Obtaining a Search Engine Optimized Website
The most important part of search engine optimization is the destination where potential customers find your business. We know that being on the first page of Google and other search engines is one thing, but converting potential customers to a professional looking website is another. Just because you’re there, doesn’t mean you’re doing business. If you have a website, we recommend that you make sure you have the best chance of converting leads. How do you achieve this? For many of the entrepreneurs we work with, this is a start-up phase. More than likely, you have a website that looks like it was built in the early 2000s and is static and boring. Starting over isn’t so bad. The best thing about starting over is that you probably have a domain name that has been around for a long time. That’s a huge plus for you.
There are two main ways to get a website, either pay to have someone build one for you or create one yourself through the hundreds of website builders available.
Tips When Choosing Website Building Software:
1. Going the free route is fine, but you’re often stuck with advertising on your website and limited SEO options. We recommend going with a platform that allows you to put your own domain on the website that is not masked or forwarded. Make sure your domain name is registered to you and that you are the owner of the domain name.
2. Make sure your website builder has newer themes. Starting over and putting your business on an old, outdated website is not the answer. More and more users see and get used to the newer styles, and the conversions will be better for you.
3. Make sure that when you add a page to your website it allows you to control the name of the folder. In this example: somedomainname.com/some-folder/, “somefolder” should be a setting for you to control (name) when using a website builder. The reason for this is that you want that folder name to contain a keyword that you’re targeting, like “exampleremodeling.com/austin-remodeling-services/”. This would be the service page of this company.
4. Find out if you have the option to add a blog to your website. This is very important. We show you in this guide the types of posts you can do initially to get a higher ranking for your website. If you find a website builder that you really like, but they don’t have a blogging option, you’re missing out on an opportunity to have your blog posts automatically appear on your website. We highly recommend making sure your website and blog are seamlessly integrated.
5. Your home page should act as your lead generation portal. Make sure available themes include an easy-to-view lead generation or opt-in form on the home page. This feature is very important. It allows you to offer downloadable coupons, give advice, or provide information your prospects want before they give you their contact information. This form should also provide you with the ability to automatically respond when potential customers register on your site. This is very important to maximize your conversions, and in this guide we’ll show you lots of examples of how easy it is to offer something of value to your visitors for free.
6. Make sure the user interface is comfortable to look at. We hope you’re choosing a system that allows you to control all of your web activity in one place, since you’ll be spending a lot of time using the system. Facebook and Twitter, for example, make it easy for you to spend time on their site with the look and feel of their app.
7. Find out what kind of training your designer offers. With each system there is ramp-up time using the app. Make sure you have access to immediate training options such as videos, articles or live support.
Tips for choosing a web designer:
1. Avoid freelancers who have no way to verify their experience. It’s easy to see if they can do what they say by looking at the examples they provide. See at the bottom of these examples for a link to your site; if there is one, you can be pretty sure they actually created the site.
2. Make sure there is more than one person you can contact about your project. Nothing is worse than relying on a single contact who can back you up quickly and not returning phone calls.
3. Confirm that you are going to build your website in HTML with CSS without tables that is cross-browser compliant.
4. Make sure you are able to perform proper on-page optimization. Tell them that you want your internal pages, “About Us, Services, Product, etc.,” to be index files in folders. You want your links to look like “somedomainname.com/keyword-foldername/”.
5. Tell your web designer the suggested keywords you want your on-page optimization to focus on. You can search for suggested keywords using the Google Keyword Tool, which is free. You look for keywords that have little competition and generate the most searches.
6. Also tell your web designer to include proper alt tags, anchor tags, title tags and internal links for each of your pages.
7. Make sure they name all your image files with appropriate keywords for later placement in image directories such as Google Images.
8. Make sure this includes a content management system and a blogging system so you can edit pages, create new pages, add posts, etc. There are several: WordPress, Joomla and many web design companies also have their own to offer. . Of course, our internet marketing software includes this.
9. A great way to find a web designer is by clicking on the “designed by” or web design company link on a website you like or have seen online.
10. Prices will be all over the map, especially if you search for web designers on Craigslist. As a web development company, we will provide a basis for comparison in this guide. We charge $500 for a custom website that is fully optimized for up to 6 keywords which is then installed on our proprietary content management and lead generation system. Our platform includes a designed blog and landing page system.
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