How To Download More Style Of Text On Office Powerpoint How to Create a Video Sales Letter

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How to Create a Video Sales Letter

Video sales letters are an incredibly effective way to capture the attention of prospects and customers. They are relatively quick to create and have the power to energize a static web page with content that captures, engages and converts leads into buyers.

The components of your Video Sales Letter are simple. They are:

1. Sales letter script (copy)

2. Audio recording of the sales letter script

3. Video and/or graphic elements

4. Music and sound effects (optional)

As with any content of value, it starts with the written word or, what exactly do you want to say? Successful copywriting is an art form in itself, but with a little study and practice you can get good at it quickly. The important thing is to engage the viewer as quickly as possible so that they are engaged to the point where they stay to hear your entire message. Make a first draft and save it for a day. Then go back and look at it with a critical eye for editing and revisions. Get feedback from others on what seems right or wrong about the copy. Try a few different versions. Rewrite until you feel you have an effective and persuasive script to go with.

An audio recording of your copy is the second item you’ll need. This doesn’t have to be complicated at all. For many projects, I’ve simply recorded a voice track in Garage Band or some other audio recording software, the key to success being enthusiastically recording your script and doing so in a “clean” recording environment. By “clean” I mean equip yourself with a decent microphone that can deliver good audio quality and record in a place where you don’t have a lot of extraneous noise. Too often people think they can get away with lousy audio, and of course you can, but it will undermine the overall effectiveness of your content as viewers will be distracted by these easily fixable issues.

When recording, remember that you (or your voice talent) don’t have to read the entire script perfectly in one take. Stop and start recording your voiceover as you see fit. If there is a mistake, don’t panic, just start again from a suitable point and focus on getting the “performance” you want, (yes, reading a voice-over is a type of performance) that has good rhythm, cadence and clarity Consider the emphasis and intonation of words, or the rise and fall of speech patterns so that it feels natural and genuine. Don’t be afraid to put emphasis on key words and phrases because this is a great way to get your main points across to your viewers.

You’ve written your script, recorded the audio, now it’s time to create your visuals. Like everything else in producing media, this can be as simple or as complex as you want, or more precisely, as your budget allows. There are those out there in Internetland who will tell you to do it even if it’s “quick and dirty”. They say use text-only graphics or just record a Powerpoint presentation for the visual element. Personally, I am not one of those people. If you’re putting all this effort into producing quality content, you want it to be as exciting and interesting as possible for people to watch. Find images by doing a Google image search on words and phrases in your copy that will reinforce your message. Use the text to emphasize key points and ideas.

One of the things people forget when preparing to make a video sales letter is that you’re still trying to persuade prospects to take some kind of action. Whether it’s signing up for a newsletter, filling out an opt-in form, or calling a toll-free number, your goal is to move the viewer to take action. If they were interested in your product when they landed on your site you already have an advantage, but do not exploit their momentum. The creative use and sequencing of photos, videos, motion graphics, animations and text have the potential to create the highest level of engagement, and when organized with the right combination of care and taste, your finished piece will have all the elements to achieve it objectives

Music and sound effects are the finishing touches to your newly created video sales letter. Although these elements are not always critical, they can certainly have the effect of adding excitement, rhythm and energy to your work, all important elements in keeping your prospects engaged.

This is just a brief introduction to what it takes to create an effective video sales letter. Stay tuned for future posts, which will delve into the details of how to perform each step of the process.

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