How To Does A First Take Style Edit For Youtube Top 10 Online Business Gurus (Some You May Not Have Heard Of)

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Top 10 Online Business Gurus (Some You May Not Have Heard Of)

As an experienced, but self-taught, entrepreneur and online business person, having learned how to write in school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and failing.

After reading hundreds of books and websites and subscribing to even more newsletters, there are a few people who, over the last 10-12 years, have provided consistent value.

Sometimes it was just a word, phrase, question or comment that made the difference, but what a difference that was. Each step forward was a true step forward, and we all know that the journey to success is a series of steps, each one building on the last.

I wanted to share with you the top 10 digital marketing “gurus” that have inspired me in my online business journey so far and I’ve tried to tell you about them in chronological order: how I found them (or in Guy Levine’s case, how they found me!)

1. Robert G Allen – I realized the potential of making money online around 1998/1999, about five years after I bought my first domain name. I had long been aware of the potential to market any real-world business online, but I was totally ignorant about selling information products, making money with affiliate marketing, and building a mailing list to make offers. I, like many wool entrepreneurs before me, was so obsessed with building a real world business, the potential just passed me by! Luckily I was going to meet Guy Levine and Chris Barrow pretty soon and I happened to get a few things right… meanwhile my sister’s husband gave her Robert Allen’s Multiple Streams of Internet Income for Christmas which I stole, devoured and took away to read other great books by Robert G Allen like “No Money Down For The 90’s” now updated for the 2000’s, the brilliant and innovative “One Minute Millionaire” and also other great internet books like…

2. Joe Vitale – Perhaps best known for his excellent personal development books and for appearing in the movie The Secret, Joe Vitale is also a very experienced internet marketer – he’s been making money online since the mid to late 90’s (which in internet history is very actually experienced). Email marketing is one of the easiest ways to start making money online, and in fact, it’s still the way I make most of my money, whether it’s by marketing my own products or services to my list of email or recommending carefully chosen articles to friends and colleagues. Email marketing (simplified) involves driving traffic to a page where someone gives you their name and email in exchange for a gift of some kind, thereby building your mailing list. Then you need to keep in touch with people so that they get used to hearing from you and you build a good relationship with your subscribers. Joe explains how to do this very well in his book “The E-Code” over a couple of chapters and if you want to start somewhere easy I recommend you read it. Then check out Martin Avis from Kickstart Monthly as he is a master at using a simple text newsletter to make money online.

3. Jaclyn Easton – His book “Striking It” which I read at the same time. I’ve been trying to start an internet business, based on matching unsigned artists in the music industry (where my husband and I used to work) with managers looking for artists to read. Jaclyn’s book was about 23 little-known websites that make over $1 million a year, and essentially many of the business models were membership sites. This inspired me so much that I ended up pitching my business plan the VERY SECOND the dot com bubble burst, at London’s posh Atlantic Bar & Grill, to a group of Venture Capitalists during a fire alarm. What a fire alarm bell started and stopped at random, so I was screaming into the void, or totally inaudible!

4. Thomas Leonard – founder of the Coaching movement, and Coach U, which was my online university, and then Coachville. Thomas wrote the first coaching book “The Portable Coach” which I still highly recommend and used email, mailing lists, research and development groups, autoresponders and everything we use today. I’ve been using ShoppingCart, which he recommended to me, since 1999, to host my double-opt-in email list, manage my product inventory, automatically follow up on leads and customers, deliver digital information products, offer timed vouchers, and % off, split test. headlines and prices via AdTrackers…Thomas was very inspirational and ahead of his time, however, he died very unexpectedly and tragically, after overcoming many of his personal demons, in 2003.

5. Guy Levine – going to my first coaching convention, in Las Vegas, to see Thomas in action live, led me to meet Chris Barrow (my new business coach) and Guy Levine, his friend and internet marketing consultant. Guy surprised me – he was only about 19 – but he’s one of the brightest people I’ve ever met. He knew much more than I did about Internet marketing and shared his ideas and techniques very generously. Guy went on to build a successful SEO/AdWords/PR company based in Manchester, had two children with his wife Martine and bought two helicopters which he flies himself for gigs. He is also a great speaker! If it wasn’t so funny you’d have to hate it!

6. Brett McFall – after meeting Guy, Steve Watson, Paul & Philly Fuggle and I were invited to accompany and support him when he spoke at the first World Internet Summit held in the UK at Wembley. The co-host there was Alan Forrest Smith who, while not one of my digital marketing gurus on this list, has also been incredibly influential in my life. I decided, while I was in the audience at that first act, to speak on stage next year. And so I did, thanks to Alan, I actually spoke twice for them, the only British woman to be asked. I’ve become great friends with Brett McFall, one of the co-founders of WIS, as he’s universally known today, and he’s a very inspiring guy. He is a very kind and genuine man who helped me a lot with my speech and promoting my business from the stage in particular. He arrived in Brighton just before one of our Money Gym events that he co-hosted and while we were filming there, we shot a really funny video where it was raining on him and he was also a bit staged by a seagull which he never stops doing. I laugh and remember a great day.

7. Frank Kern – I was listening to one of Brett’s audio interviews around this time and was particularly impressed with a couple of guys who had a simple but empowering system called “The UnderAchiever Method”. Those guys turned out to be Frank Kern and Ed Dale and they had come up with a neat little system that involved driving traffic to a page where you asked a question “What do you want to know about… X? where X is your chosen niche. The answers were compiled and they were compiled so you could see what the most people wanted to know and what were the most popular 1 word, 2 word and 3 word phrases people were using.Then you went and created the product (usually an e-book, maybe written by a ghostwriter, covering the most popular questions) and then sold it to your new mailing list. Most people gave away the initial product as an incentive to answer the questions and this also brought in testimonials, so it was all good. Then , the new traffic was sold the product along with real testimonials and using niche language. Very smart stuff. I think they sold their mini-publishing empire of information product pages from niche to a UK publisher for a large amount. sum of money, in the end.

It was the first time I realized the value of a specialized, niche market and responsive buyer list. Both Frank and Ed went on to become incredibly successful in their separate businesses, in Franks case not without some setbacks. He is heavily involved in many IM product launches. Frank’s online style is laconic, casual and very, very persuasive. Now Frank gets some stick for being too persuasive, but I love his style and watching his live recordings is fun, so rock ‘n’ roll, I really want to see him live one day. Ed Dale went on to found the successful “30 Day Challenge” which guides new internet marketers through a free program (Ed makes his money from the affiliate products he recommends in that free program).

8. Rich Schefren – around 2006, a new internet marketing guru exploded onto the scene, except he was a real-life business guru who was moving into the world of internet marketing, after selling his last business. After training many of the big names like Jim Edwards, Mike Filsaime and many others, he released his groundbreaking report “The Internet Marketing Manifesto” quickly followed by the “Missing Chapter” and “Final Chapter” reports. Rich blew me away because he taught a ton of solid business techniques that I had NEVER come across before, in an easy to understand and digest way, while capturing the attention and admiration of the ADD problem internet marketing community at the same time. I continued to join their mentoring programs “Business Growth System” and “Guided Profit System” which are fantastic by the way, and as a result my business started to grow rapidly. Do yourself a favor and download the reports – they’re not just about IM but about entrepreneurship – you won’t regret it.

9. Gary Vaynerchuk – well how about gary I bloom adore. I first heard it in an audio interview that Rich Schefren did for his mentoring students and Gary was starting to ascend to World Wine Domination! Hey, that’s a great catchphrase! You can find Gary on and on YouTube and Ustream – he’s the MASTER of online video. Enthusiastic, passionate, straight talker, unconventional, Gary believes in HARD WORK, which can simply “Crush It!” in the title of his first book, if you care about what you do, you care about your readers, listeners, subscribers, and customers, and if you show that you care at all times. According to Gary, smaller companies have NEVER had a better chance of dominating their competition.

10. Yaro Starak – I can’t remember where I first came across Yaro and his Entrepreneurs Journey blog, but I knew instantly that he was the real deal. I later went back and read pretty much all of his blog posts from day one because I was fascinated by how he went from being a kid selling dissertation editing services to students to becoming one of the most respected bloggers in the world. He has an interesting background and is very open about that and his various challenges, both work and personal, and I love that about him. It’s not just how to get traffic, it’s how to be a better entrepreneur. Yaro has a bunch of great free reports: one called the Blog Profit Plan and it’s also very strong on membership sites, both of which you should really read if you want to learn more about blogging for your business. He also recommends great people like Gideon Shalwick who has the friendliest and nicest video presence I’ve come across in a while. I highly recommend Yaro and Gideon.

There they are: The Top 10 Internet and Business Marketing Gurus of the Last 12 Years. For me anyway. I hope you enjoyed the article and check out some of the reports and books and then put them INTO ACTION!

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