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Article Rewriting – A Professional View
Article rewriting is a literary skill that many think they possess, but few actually do. There are many reasons for rewriting an article and the approach to the task will generally depend on the reason and the required result. Let’s look at some typical goals that people have when rewriting articles.
Article directory submission
A popular Internet service is the provision of a second, rewritten version of an ordered article, so that the customer receives two articles instead of one. This allows one version to be published on your own website and the rewritten version to be submitted to article directories. The purpose of doing this is to prevent you from competing with others using the exact same content as you. It doesn’t seem like much for you to put an article on your own web page and then submit that article to directories from where your competitors can copy them onto their own web pages.
Then you are competing for keywords against hundreds of other sites using your own article. You may have your resource box on your site, each one giving you a valuable backlink, but this might not be enough to offset all that competition with duplicate content that can cause your site to waste the listings.
What you need to do to avoid this is to provide an alternative version to the directories and the way the article is modified is important. It must give the same meaning as the original, but contain different semantics. The keyword density should be reasonable, around 1%, and the textual topic of the page should be relevant to the targeted keyword. The rewrite should be different enough to be considered unique, but not so different that it doesn’t adequately address the topic at hand.
Use the same article on more than one web page
The exact same approach should be used if you want to use the same article on several different websites or pages that use the same keyword. Here, you are competing against yourself, and the article should be rewritten so that this does not happen. You’re in the same situation as above, except you’re your own competition. Unless the article is radically rewritten, you run the risk of watering down your website with too much similar content. This is the most common reason for article rewriting.
Use the same article for different keywords
Another common reason for articles to be rewritten is that the client wants to use the same article for a variety of different keywords. This involves a slightly different rewriting style as two keywords rarely have exactly the same meaning. How many exact synonyms are there? Very few, since most words have their own roots and in general there are different shades of meaning between words that are synonymous in some contexts, but not in all.
In such cases, the article will be adjusted to meet the requirements of the vocabulary being used. For example, the terms “Internet marketing” and “online marketing” seem to have the same meaning in the context of marketing techniques, but the words “internet” and “online” are not synonymous, not even close. You can work “online” but you can’t work on the “internet”. The reason is that “internet” can be a noun or an adjective, while “online” can be an adjective or an adverb.
The consequence of this is that one cannot always be used as a synonym for the other, so rewriting articles involves more than just replacing words. It involves a good knowledge of grammar and vocabulary. This is where I see most attempts to rewrite articles fail: through misuse of grammar and a misunderstanding of the parts of speech. It can get complicated when we consider noun, adjective and adverbial clauses, and rewriting articles is not as simple as most people think.
Rewriting scraped articles
An important rewriting service that is often required is the provision of a complete rewrite of an article so that it bears little resemblance to the original. The client likes the look of an article, but wants it rewritten so that it is indistinguishable from the original. Bit of a conflict there, I feel. This type of work usually indicates that the article has been removed from the internet and the author’s resource box has been removed. The client wants the article rewritten with his own name as the author and written so that the original author is not recognized. What’s the point? It is better to write the article from scratch, not only because it is legal, but because it is easier. It is easier for authors to give their own slant to a subject than to copy someone else’s.
The next time you want an article rewritten, clearly determine what your goal is. If a rewrite is essential, get it done professionally or it could hurt your listing rather than improve it, and don’t ask for a rewrite if a new article would do, it’s easier for a professional article writer to write original than to copy another author’s. style If you want to keep exactly the sense of the piece, article rewriting is not as easy a task as most people think it is.
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