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MySpace 101: What All the Fuss is About
If you think that your business, your band or just your personality could benefit from participating in one of the most trafficked sites on the Internet, then you need to know what MySpace is and how to get involved with it.
First, what is MySpace?
Well, in a nutshell, MySpace is a gigantic (and controversial) network of user-submitted web pages hosted on MySpace.com. This collection of web pages allows MySpace members to interact with each other by making friends, posting comments, posting newsletters, writing blogs, sending emails, and more.
MySpace.com is the undisputed leader of social networking sites and continues to eclipse other would-be competitors such as FaceBook, Xanga and Bebo. It currently has over 138 million user accounts which — even after taking into account people with multiple accounts — could easily amount to over 50 million unique members. Most MySpace members are (contrary to popular belief) older than 25 years. Controversy over corporate history, horribly designed pages, copyright violations, and underage user safety have given MySpace a “bad boy” image over the years that has only served to increase its appeal and popularity.
One of the most attractive features of MySpace (and also one of the most maligned) is the ability to completely customize a MySpace page by incorporating a CSS style sheet. Many third-party sites now specialize in creating and distributing pre-made CSS style sheets designed specifically to customize MySpace pages. These pre-made style sheets — which typically link to background images hosted on external servers — are known as “MySpace layouts.”
All in all, MySpace is now a huge marketing opportunity that attracts celebrities, rock bands, and even major movie producers to sign up for a MySpace account for free exposure to tens of millions of thrill seekers. Word is getting around that MySpace’s popularity is on the wane, but traffic statistics over the past year don’t back it up (and actually say the opposite). In addition, Google recently signed a 3-year deal covering the second quarter of 2010 that will culminate in filling MySpace’s coffers for $900 million.
Sooooo…. How do you get any of that MySpace stuff?
Well, it’s actually quite simple. All you need to bring to the party is a name and an email address. Simply go to MySpace.com, click the Sign Up button, fill out a short form, and voila, you have a free MySpace page.
Here are some quick tips on what to do after signing up:
— Choose your MySpace URL (web address) carefully. There is no chance to modify it after setting it. You’ll probably want it to somehow reflect your business, your band name, or your personality (essentially the reason you decided to sign up for a MySpace account). Your MySpace URL will be the web address that people can use to find your MySpace page, for example http://www.myspace.com/YOUR_NAME_HERE
— You can customize your MySpace page by simply copying and pasting a MySpace design code into the “About Me” text box on the “Edit Profile” screen (or the “Band Bio” box for music profiles). MySpace design codes are abundant on the net (although many are poor). Just do a google search for “myspace layouts” or for better results search for “professional myspace layouts” or “stylish myspace layouts”.
— Don’t be shy about getting into the whole “add friends” thing. There really is no protocol. Simply go to your MySpace account home page, click Browse, and then start visiting other MySpace member pages. When you see someone you want to add to your friends list, click the “Add to Friends” button on their contact. [user name] box and they will be emailed about your friend request. If they approve your request, they’ll appear on your friends list and you on theirs. Not everyone will naturally approve your friend requests, but don’t take it personally. Just keep going and keep going. It’s customary to thank those who approve your friend requests by posting a comment on their page saying, “Thanks for the addition!”
So don’t miss the boat on this baby. MySpace is all the rage right now, and if you manage your MySpace account well, it can become one of your most valuable web assets.
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