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Tips for SEO Copywriting
What is SEO copywriting? SEO copywriting/professional copywriting, also known as SEO copywriting, is a new type of copywriting, which means writing content on the web! Search Engine Copywriting is, in fact, rewriting the existing ‘creatively written’ copy. In simple words, keyword based writing is called SEO writing. But it does not mean that SEO writing is just an attempt to insert a few disjointed; thesaurus-sounding keywords into the copy so that it ranks high in search engines. Search engines like Google, and Yahoo!, always spam content overstuffed with keywords. So, when preparing for search engine copywriting, you need to pay attention to the speed of using keywords in the content.
Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not very difficult but a little difficult. Given below are some tips to write professional copywriting for SEO.
Know your keywords before you start professional Copywriting: If you know which keywords you are optimizing for the page; it will be easier for you to deliver SEO copywriting services. When you start writing, include important paragraphs in your body, not in the first paragraph. For best results, focus your copy on only two or three keywords. Click here to download the keyword analysis tool.
Frequency of Keywords for SEO copywriting: How many keywords should you use? There is a “3% guideline” that says 3% of your content should be keywords. However, this is just a guide. Don’t kill yourself to achieve a 3% ratio. Remember, your paper needs to be sold and liked by the machines. Don’t ruin a great article by forcing content that they just don’t fit. So, pay attention to the frequency of keywords, when preparing for search engine copywriting. To analyze the keywords of your website, download it for free here.
Must Know Website All About: Before starting SEO copywriting, you need to know the website visitors. Once you know your target audience; you know your key words; now combine the two to create a competitive, search-engine-friendly copy. For example, if your website offers web development & design services, target content accordingly.
Optimized Text-Length of the page: It is necessary to have enough text on your home page and important pages for search engine copywriting. Search engines like to see between 250 and 500 words of text on a page to evaluate its content. Let the beginning of the page contain your main message. Some search engines don’t read deeply into your pages. Therefore, it is important that they read your text first with important words. Don’t post links in pictures. Search engines cannot read images.
Professional printing Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheets is a style sheet that allows you to tell the browser how to display your page. CSS can be used to manipulate text, thus controlling the appearance of text in a paragraph. This separates the presentation model of the data from the content, thus making it easier to maintain the site. This includes specific instructions about the type of font to use, spacing, colors, margins, borders and more. To learn more about CSS, click here.
Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to search engine crawlers that human visitors may not care about. It should be noted that, Meta Tags in HTML are not necessary when making your web pages but SEO-wise; they can be very helpful. Thanks to its easy management by professional webmasters, some Meta Tags (Content, Title, and Description) have lost the importance they enjoyed until some years ago. There are tools available, which generate meta tags. Click here to download the tool.
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