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Choosing a Web Designer That’s SEO-Friendly
With Internet marketing and search engine optimization (SEO) now essential to having a successful website, most web designers are adding SEO to their resources. of resources.
The concern is that most self-proclaimed SEO/web designers don’t understand the full picture of organic SEO. The process of developing a good website is constantly evolving. And although anyone can do keyword research and write meta tags and copy pages, many web designers miss the mark with SEO on the back of the website.
Whether you’re thinking of hiring a solo designer or a full-fledged web design company, it’s important that your provider knows what he’s doing when SEO is involved. In essence, respect SEO-friendly The content of the website is a must during the website design.
In this article, we mention a few specific things that web designers (or companies that hire web designers) should keep in mind when designing a website.
Find a friendly CMS
Many websites build their site around a CMS platform or content management system like WordPress or Drupal. CMS software often includes ‘plug-ins’ for SEO that enable users to write URLs, page titles, and meta descriptions. Although these SEO elements are important to have optimized content for a page, a search friendly CMS goes well beyond what an SEO plug-in can provide.
The real difference maker in having an SEO-friendly CMS lies in the coding standards of the website. Some web designers, even creative ones, will use very graphic images which can damage the website’s SEO potential. Others have the benefit of measuring beauty with minimal, search-friendly coding.
Below are some considerations when using a CMS for your optimized website:
- Look for standard control elements that use CSS style sheets (as opposed to nested tables). This allows the search spiders to crawl and index your site’s content more efficiently.
- Choose a CMS that allows you to place internal links and navigation on the site in special places, such as the bottom or column. Some platforms and web design may limit where you can place links, which is a huge requirement for SEO.
- Don’t run away from CMS platforms that have created static URLs for every page. Always choose a CMS that allows users to write quality, content-friendly URLs for each page (which is usually done through a plug-in).
- See if the content manager allows automatic XML sitemap generation. If not, ask your web designer if he will create and submit the XML sitemap manually.
These are points you may want to consider as potential questions for your future web development team, especially if you intend to use content management to run your site.
Back-End Code Structure
The process of creating a well-optimized site should focus on the reverse structure of the web code, or HTML. This includes web content that appears on the page (such as content or page copy) as well as content that comes off the page (such as meta information). The way the rules are set up, in addition to the types used, can affect SEO performance.
The two off-page elements that hold the most weight for SEO are the page title and the meta description. Page titles and meta descriptions should be written as early as possible in the HTML of each page. A unique title (which defines a page and always includes a keyword used for SEO) is the most important. A web designer or developer will want to ensure that the search engine spider hits the title page as one of the first codes it crawls.
Likewise, the content of the web page should be disclosed as soon as possible in the code. The body copy is the bread and butter of the page for SEO, and if this content is at the bottom of the back-end page, the spider crawls it last (which is not the best for SEO). Web designers and developers can use the ‘div’ symbol to indicate content early in HTML, although a group of links will be above the content as it is shown. on the page.
The coding variables also depend on the control terms used. For this reason, it is important to have a good understanding of how SEO-friendly your CMS is, as well as your web designer’s coding abilities.
Choose a smart web design company
If you are looking for a web design company for both design and SEO of your site, don’t be bashful. That is, don’t hesitate to ask your prospects a lot of questions. Some areas you may want to emphasize are the provider’s skills, such as their HTML coding ability, as well as their graphic design skills. Ask if they have references and examples of great websites they’ve built and optimized in the past.
In summary, there are many website companies that promote SEO, and yet have not done search engine optimization well. Just remember that you come prepared when looking for dueling services in a package.
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