How Many Places Sell Military Style Rifles And Ammo Clips Successful Marketing Tips For A Paintball Field

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Successful Marketing Tips For A Paintball Field

‘Build it and they will come’ is a popular quote from the Kevin Costner movie ‘Field of Dreams’. When this article is about a baseball diamond built in the middle of the corn field, for some reason many new small businesses seem to think it applies to them. Often the excitement for their new venture clouds their thinking into thinking the business they are about to open will be so new that all they have to do is open the door and they will be flooded. flooded with new customers. While this situation can happen, it is rare and more so for businesses that appeal to a small population such as paintball fields. The truth of the matter is that if you don’t have a good business plan in place at least 8-10 weeks before opening day, you’re setting yourself up for failure.

The worst case scenario for small businesses is 80% failure in the first 18 months. Forbes magazine will tell you the main reason for this is because they don’t have money. While this is the reason they close their doors, the reason behind this is simply from lack of preparation. Many new paintball field entrepreneurs get caught up in the setup and development of their business, they forget about business or it’s best thought. Often, the reason new businesses run out of money is because they didn’t start their business early enough or misfired their business entirely. The bottom line is they are not able to generate enough business to keep their business running. Not starting your business early enough will make your first few months of business slow and frustrating. A dishonest business is worse because it wastes valuable time and restricts startups to create nothing.

Although paintball may be one of the most popular pastimes, it takes an adult to get out of his own way and realize that not everyone has the same interest. In fact, paintball caters to a small population while marketing to a general audience is not profitable. For this reason, it is wise to avoid expensive advertising on TV, radio and newspaper ads designed to ‘get your field name on everyone’s mind’. This type of advertising should only be used to promote hype for specific events and not provide the ‘trauma’ most salespeople will try to sell you. Since the game of paintball tends to only appeal to certain people, your most effective way of advertising is to target specific groups. This is called niche marketing and if done right, can be very profitable. The first task is to make a list of all the different niche groups that play paintball on the market. Then target specific campaigns and ads to this group only.

The age range of players who participate in paintball is 8-40+, however it is recommended that players be at least 18 years old. This is because the sting of being hit is often too intense for young players. While it may take a little thought, targeting young people to market your makeup can be a profitable business in the long run. Considering most fields are made up of high schools and above, young players are a large population that tends to be left out of the business world. When making your first kit, consider buying .50 caliber paintballs, guns and gear. These are smaller balls and don’t hurt when they hit you compared to the larger, standard .68 caliber paintballs. This is a big decision because .50 caliber gear is limited to the types of guns available. It will be very expensive to buy both .50 cal and .68 cal markers and parts for your field so you will have to decide on one and stick with it. While .50 caliber large gears are suitable for the type of characters available, they are more expensive than .68 caliber. Offering a .50 caliber paintball will also allow you to market ‘non-painful’ paintball to a younger audience and make a business that doesn’t hurt.

Paintball is not gender specific but is mostly played by men. It is not a sedentary sport and it is more fun for people who are more athletic and can move quickly. Target market specifically for facilities and services for youth, men and sports. To do this, make contact with groups such as the local YMCA, sports centers and even gyms. Meet with the owners and / or managers ready to promote your area with advertising information, special events and / or certain days or games that you have scheduled for their group. Most cities and towns have multiple health agencies. Consider organizing a one-day paintball war for rival gyms to battle for a local title. This can also happen to high school sports teams at the end of their season or during the season. Many high school teachers like to keep their teams together during recess with games that are fun, challenging and different from the games they normally play. It is a good idea to market your field to these leaders and help them schedule an event that will benefit their team.

It’s great for some teams to use outside activities for bonding to bring the team closer together. Many companies take their employees on white water rafting adventures, ropes courses and even paintball for this important experience. Marketing your paint to any company with more than 10 employees is a good idea for this purpose. The goal of all companies of this size within 120 kilometers of electricity, set up a day of your field you will host the event and / or give them special partners . Take the time to try and meet with HR managers or leaders who might be interested and set up an event. Another good niche group to market your paint site to is law enforcement and the military. Military personnel/officers may want to rent your space for some tactical simulation exercises. Most inactive workers still love adrenaline and the idea of ​​a good fight and can be very good repeat customers. Offer military and law enforcement groups discounts including group rates and/or special hours.

Don’t waste your time, energy and money getting every taxpayer in your zip code to play on your field. The list goes to specific groups to market to and the more creative you get with your ads the better. Spend your time thinking about different groups to communicate with and try to come up with new ideas to get and make them interested in playing on your site. Keep simple stats on the events/marketing campaigns and the most successful niche groups so you know what to do and where to go back to the board. When you have a steady stream of new players coming in, focus on internal marketing strategies to keep them coming back. For example, players often get discounts, free tank refills or ammo after certain games they have paid for, etc. Set up your paintball from the beginning so it can be managed to hold different events and competitions for different teams to play there and many players will call your field their home.

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