How Fast Did Harry Styles Tickets Sell Out In Usa Logo Design – When To Use The Different Types Of Designs

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Logo Design – When To Use The Different Types Of Designs

There are basically 4 types of logo design types. There is the woodmark logotype which involves text. Next, there is the pictorial mark which involves easily recognizable a symbols like the Shell logo. Third, the abstract mark which involves a more abstract symbol. And lastly there is the combination mark or iconic logo type, as it is also referred to.

All these different logo design types are used under different circumstances.

Woodmark

The woodmark style involves the usage of text and is great if your company name is short like Intel. If your company name is longer, you might want to consider using a lettermark design which is an abbreviation of your company name. An example of this is AMD, which stands for Advanced Micro Devices. However, you should only do this if you find that the abbreviation has a better impact the fully spelled out name. Also, you might need to embark on a little publicity campaign to educate people on what the abbreviation stands for.

Pictorial Mark

You should use a pictorial mark if your company or brand name is too long. Even companies with short names use pictorial marks i.e. Shell. Just like the use of lettermarks, pictorial marks require a bit of publicity to educate the public on what the symbol represents. The good thing about pictorial marks is that by using familiar images or shapes, the logo becomes easily describable and thus more memorable.

Abstract Mark

An abstract mark is a type of brandmark symbol which is great for companies with long names as well as for those organizations whose services are hard to describe. Instead of referring the business a company is in, the symbol can refer to the main attribute of a company like speed or efficiency. Since this type of logotype uses abstract symbols which might be difficult to describe, more investment is needed to market this type of logos.

Combination Mark

A combination mark or iconic logotype is great for new companies which no one knows about and which do not have large budgets for publicity campaigns. A combination mark is a mix of text style logotype and brandmark logo design styles. This combination communicates better than other logotypes.

Many companies start out with combination logotypes but drop the text from their logotype once the brand is more well-known or the company wants to diversify its products or services, such as the case of Starbucks. When surveyed, many customers did not even noticed that the Starbucks name and the word Coffee was missing from its logo. What they do recall is that there is a lady in the logo and that the logo is green in color. What more could you ask for?

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