How Does The Writing Style Of Specifications Differ From Descriptions Menu Printing – The Ultimate Guide to Pizza & Restaurant Menus

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Menu Printing – The Ultimate Guide to Pizza & Restaurant Menus

Pizza menus are very important to the success, growth, and profits of your restaurant. Many small business owners use full color menus as their main business with great results. If you want to generate income quickly, find new customers before they are loyal to other local restaurants, and fight the business of chains in your area – you have to do it Read this guide carefully and create your own pizza food business.

Pizza Menu Design

Pizza creation is a creative process that varies from restaurant to restaurant. However, there are some studies that can increase the answer, show the important things, and improve your image – while increasing the income!

Food menu

  • Categorize the menu by type: Pizza, Pasta, Salads, Subs, Drinks, etc
  • List the food in order: Appetizer – Soup – Salad – Entrée – Dessert
  • Include a section of your menu for “Extras” such as bread, extra cheese, etc.
  • Add some character to your menu with special items
  • Clearly inform customers of choices for each category (eg: Sandwiches are offered with a choice of white, wheat, or rye)
  • Use mouth-watering pictures of food for each category when possible (It’s a good idea to use pictures of your menu as background images)
  • Categorize your menu items so you can determine the price
  • Adjust the price for each product depending on the volume and the profit (Once you know what the product costs, you subtract the price from the selling price and you have the total profit for each item on your menu)
  • Don’t use “…” for prices – this makes your menu look like a price list
  • Don’t use the “$” sign on your menu – just put the price after the description (This shifts the customer’s focus from the price to the food

Photos

  • Images must be saved in high-resolution format
  • Use images that are 300dpi whenever possible
  • Make sure you use original or copyright-free images (you can find millions of free stock images at istock.com)
  • Always hire a graphic designer unless you have design experience

Printing

  • Always print in full color on glossy paper – your restaurant’s photos will thank you
  • Print in bulk to save money – color printing is very cheap this way
  • Choose a reputable pizza printer like Taradel to get the best results, great customer service, and the lowest prices…less than 4 cents per recipe!

Paper

Choose a glossy paper that is durable enough to hold up to light use. There is no need to use very thick paper for food or pizza restaurants because it will cost you a fortune and it will also increase production costs. Choose a thin to medium thick paper depending on your budget and type of business.

  • 60 # Gloss – similar to the newspaper insert in your Sunday paper (this is standard)
  • 80# Gloss – similar to the cover of a magazine (think Time magazine’s cover)
  • 100 # Gloss – similar to postcard or business card in thickness
  • Choose menu sizes like 8.5×11 or 11×17 Need more help making decisions? Please donate pizza food samples

Folding

  • Tri-fold – for the front panel and rear menu
  • Half-fold – four panels front and back menu
  • Double Parallel Fold – for front panel and back panel with coupon strip

Blood, Bloodless, and other printing methods

  • Bleed: Graphics/images continue to the edge of the page
  • No Bleed: The page has a small border of ¼ an inch when finished When creating a menu, you must create a bleed or no bleed
  • 4/0: Full color on one side only (the 4 stands for four color printing/full color
  • 4/4: Full color on both sides

Track the results

  • Under-price a hot item. The general idea in doing this is that enough consumers will buy more to offset the loss created by the low price of aluminum. This is a good way to measure the increase in response.
  • Create a name for an item that is only on your menu – Example: “The Beast” Pizza … soon enough customers will call and ask for the special menu item .
  • Use coupons – customers will clip coupons off your menu and you’ll know what works
  • Create a “limited-time” special promotion for a specific food

Please check back often for updates to this pizza recipe.

We’ll be updating this guide regularly and sharing ideas from pizza restaurants across the country! If you have any useful tips for printing or design please email chris@taradel.com and we will include them in future updates to this guide.

Copyright © 2007 Taradel, LLC. All right.

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