How Does The Use Of Podcasts Impact Various Learning Styles Viral Marketing With EBooks

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Viral Marketing With EBooks

Understand the Five Laws of Viral Marketing

Viral marketing sounds like a pain, right? After all who wants to participate in something that is “viral”? But the idea that a business idea can “spread” like a virus can be very beneficial for your business. If you have been wondering how the “gurus” of the Internet business can have a virus and make a big profit, then learn the five principles behind the virus.

(1) All Viral Marketers offer products or services.

Everyone loves to chat the word “FREE” is one of the most powerful weapons in your small business. But have you ever wondered why “Free” giveaways always work and work after time? To think that after a while, people will get the skills for this process and it will not work. But he never did, did he?

There is a psychological reason why this policy should be part of every infectious disease campaign. Dr. Robert Cialdini wrote a book a few years ago that studied what he called the law of persuasion and influence. The first concept in the book is the Law of Engagement. This means that if someone gives you something, you will be forced to give something back to them.

So by offering a free video or a podcast, or an ebook, especially if you let people download or access it first, they’re almost to men thinking they have to “pay you back” in some way. Let them enter the freebie but on the landing page, carefully ask them their email address and name!

(2) Making the Replacement of Equipment Easy

You should use digital formats such as PDF files, MP3 audio, Flash programs or YouTube style videos so people don’t have to think about how they can access the program. You want them to click on your link, see what you have to offer them and sign up before they click again.

(3) Use popular communication methods

I remember the first time, someone wanted me to use instant messenger (yes, I’m old). I wonder why the heck, don’t they just use freaking email! When I installed the software and messed around with it, I understood how easy it is to use but still at the bottom of the mind is the thought of why they don’t use email instead for me to learn all these things? I like to learn new things but not when pressed for time. Use this as a consideration when planning an infection plan; You want to use what most people have on their PC.

(4) Use emotional intelligence

As I said before there are 6 tools of persuasion: Reciprocity (reciprocation), Commitment and relationship (keep your word your contract), Evidence (monkey see ) debt and demand). We already know how reciprocity works in creating the disease. How many times have you seen social proof used (testimonials, case studies) or policy used (a nice smiling person said, it’s great!). See what I mean? Use these 6 tools effectively.

(5) Use other people’s websites

The most important part of creating a viral sensation is to support your body by using other people’s resources. Let others download and display copies of your viral marketing, products, banners, videos. Use affiliates, other people’s newsletters and blogs to get the word out about your virus.

Viral marketing can be a very powerful way to kick start a product or build your email list quickly. But just like the flu, the effects of the show won’t last forever. So be prepared for visitors to come in huge waves and then taper off quickly.

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