How Do You Know If Your Tiffany Style Is Retired Fads and Fashions

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Fads and Fashions

“Following the crowd” is something we are all guilty of. But new investors tend to “follow the crowd” and fall in love with the new fad. This is very dangerous, and dangerous. New investors are particularly interested in fads and fashions in investing. Remember the internet bubble back in the 90s? So many people lose money buying at the end of the cycle. Of course, those who bought early benefited greatly, but these investors usually bought in the fundamentals, not the hype.

As investors, we look to “the next big thing.” Sometimes this motivation takes us right into the Red Alert zone. The investment from the internet bubble is just one example. History is full of stories like the Tulip Craze in Holland back in the 17th century. These insanities lead people to follow each other over mindless investments, like lemmings on a Science Channel special.

Consider the clothing industry and its fashions. History shows that the “minimum” competition is only short-lived. So, while investing in fashion stores can lead to short-term success, failure is often more beautiful…and inevitable. Usually, by the time we learn about the “new”, it is already “the last season”.

We can be injured in fashion patterns that are not immediately visible. Oh sure, sports shoes are every bit as popular as they used to be. Or are they? Over the past 5 years, hiking boots have snuck up on “sneaks” in popularity. Yes, hiking boots and shoes are in; tennis shoes and sneakers out. But instead of buying stock from Timberland, consider Nike as a long-term sustainable investment. However, it may be too late to buy Timberland now. Fashion has had its day. But because of this knowledge we can expect new shoes to appear. It may be too late to adjust, it’s almost impossible to keep up, and by the time we figure out where the change is going, we may have forgotten about the price increase.

So what can we do to avoid the mistake of buying from happiness? The answer is simple. Find companies that sell bor-ing. Investing in these companies will obviously do well. Boring companies don’t always have share prices that are puffed-up by mood swings and buying intentions. We only buy income – the cheapest way to invest. In addition, the company’s future prospects are more secure, because they do not have the risk of major unemployment.

Ok let’s face it. There’s a company in Ohio that makes industrial fasteners that aren’t as “cool” as talking about your members at Tiffany’s, or a new nanotechnology company in Silicon Valley. But guess what? A widget-based stable in the heart will be more reliable, and may provide better value for your money. And isn’t that why you’re investing anyway?

Now, we’re not telling you to avoid distractions altogether. Trends are important for investing. In fact, if you can get ahead of the curve, there is a short period of time when you buy into fads. But here, most of us play “more delusion”: we think that others will pay more than we did, even if we know that it is not necessary. I mean, many of us make money on the internet playing this game, but if someone else sees the fad first, we could be wasting our money.

There is no problem in buying products that will become “popular” in the future, if you can predict future fads, and then sell them after they pass. But to stay calm and safe, follow the companies that have important points: income, sustainable growth, balance sheet, etc. In other words, only buy companies that are profitable with good prospects. If a company carries some likes for those who like to follow, the more the better. But don’t pay extra because of the “bling-bling” and “glam” appeal. Fads and fashions are unpredictable – make no mistake. Don’t buy a product unless you want to have it even if your fashion forecast is down. If it still looks good – even if your guess about the taste is wrong – then it’s probably worth keeping.

Successful investing is not just about earning money, but making your money grow. Do not buy products that are not available. Stay away from bling!

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