How Do You Cite A Press Release In Apa Style Writing an Effective Press Release

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Writing an Effective Press Release

Press releases are an important part of marketing your company. These short releases allow you to get the important information out to the media outlets in one blurb rather than having to create the information for each outlet. A well worded and written press release can go to any market for release through any type of media either immediately or on a date that you and your public relations office have decided it is best to distribute the information.

Unlike some other forms of marketing, press releases are written in a journalistic style. Your release should answer the six main questions of journalism: who, what, when, where, why and how. If you can’t answer all those questions then you should really consider if the information you want to released should be distributed this way. If not you may consider other outlets such as blogs and web site updates.

Before you write and submit the document to the local media outlets you should first ask yourself if the release is actually press worthy. Sure it’s a marketing technique to get more people interested in your company or product but you don’t want to send something out that is not news worthy. If it is not news worthy then the chances of it actually getting published through the local media outlets are very slim.

When writing keep the paragraphs short. You want to make sure that you keep your potential customer/clients attention. You want to give enough information to keep their interest but pique their curiosity so that they will come to you for more information or to take advantage of your information.

Another thing to remember when writing your press release is to make sure that you order your information in importance. Make sure the most important parts are first followed by the next most important answers and so forth. Each question: who, what, when, where, why, and how should be answered just make sure they are arranged in importance. If your where and how are more important than you’re your who and why make sure that they go first.

Timing is everything when it comes to a press release. There are sometimes when you need your information released by the press immediately. Other times it’s not so important. Make sure that you include a date of release on your press release. You can list it as Immediately or as On date. This information will allow the document to get published in a timely manner.

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