How Do People Communicate Despite The Differences In Communication Style Sales Manager Skills: The Number 1 Skill All Successful Sales Managers Have

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Sales Manager Skills: The Number 1 Skill All Successful Sales Managers Have

Sales knowledge is a given in every good salesperson. Do you know the ones we are talking about? Hiring, operations, performance management, sales training, business planning, supporting a sales team to name a few. None of this will be delivered even if your sales manager can’t make this a miracle. What is it? Communicate.

In this article we will discuss the power of non-verbal communication as the first important step to improve your communication skills.

I know this is the reason and yet most sales leaders will gloss over this ‘help’ skill. thing. The dictionary definition of communication centers around the ability to send messages from one person or place to another. Seems reasonable? For the sales manager they also need to make sure that the information they communicate is done by who they are communicating to.

A preconceived notion about communication is that you can’t communicate. Let’s explore that a bit. We communicate not only with the words we speak, the most accurate way we communicate with others is through our body language and voice. Albert Mehrabian’s classic study found that 93 percent of the way we communicate is through our body and voice. Only 7% comes from the actual words and phrases we use.

This is especially true when people are working hard. For example, in our case, the sales manager and his sales representative. Ensuring consistent communication is key.

Take an example of sales training. If the sales manager had given feedback and advice a softer open body approach and style would have made a big difference to the results achieved. A firm position of body and voice will not motivate the salesperson at the other end of the communication. This is how the process of mirroring body language can work to build rapport and trust in communication.

The good news is that strong communication skills can be learned. The first step is awareness of what you are communicating. What sound are you using? How did you wake up? How fast do you talk? How close are you to the person you are talking to? How are your eyes?

When you ask many sales managers this question some have experience and many don’t. A good exercise is to watch others. Look at the intersection and how it flows. This way you will have an understanding of your own and other people’s behavior. If you are serious about improving the way you communicate non-verbally, watch yourself in the video. Many of the presentation skills have made a significant difference to how people communicate by teaching delegates how they physically and verbally communicate.

Constantly speaking incoherently has one of the biggest impacts on your ability to communicate in an effective way.

So what else? Time to do something. As a first step, if you are brave enough to ask your colleagues and no matter how important they see you, through your non-verbal communication. You may be surprised.

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