How Do I Know What Style My Levi Jeans Are The Armani Empire

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The Armani Empire

Giorgio Armani was born in Piacenza, Italy. He first studied medicine and then trained in photography. Unfortunately Giorgio in 1957 was called up for National Service with the Italian army as was compulsory for all Italian nationals at the time. After 3 years of national service Giorgio started his career in the fashion industry by joining the famous Italian house called Nino Cerrati. He worked at Nino for just under 9 years until 1970 and left to work as a designer for himself. However, it wasn’t until 1974 that he launched the Armani brand.

Since then many other Armani labels have been conceived, each different.

Armani Exchange was started in 1991 to make Armani products affordable and has recently become very popular with the masses because of how affordable the products are. Interest is growing at such a rate that it now has 63 stores in the US and 47 worldwide. The price for Armani Exchange has increased steadily over the years since 1991 and it has never been more popular than it started.

Armani Casa is a collection of furniture and home furnishings that shows how successful the Armani brand is. Recently an Armani arm chair sold for more than $1950 in New York!

Armani Jeans is currently the most popular brand in the UK with very high sales in London and the North West (especially Manchester & Liverpool). The most popular models are the J16 and J31 range which sell for over £120 in boutiues across the UK.

Armani Junior features clothing for children in men’s and women’s styles.

Emporio Armani is introduced as part of the brand as a youth inspiration that markets to the youth. The success of this brand in America has been exceptional and is still the best seller in America. Today this is the most expensive of the Armani range.

Armani Collezioni is aimed at young high fliers and professionals. Popular in the city of London as the collection is workwear such as tailored suits, it is the most expensive of all brands.

Along with all other fashion designers the house of Armani now has cosmetics that form an important part of the evolution of the Armani brand. This includes a wide range of skin care and fragrances including men’s and women’s ranges.

Finally Armani made a big difference into the bar/café business and now has more than 14 bars/cafes in the Europe/Asia region with the Armani bar in Hong Kong being the most popular.

In March 2007 Giorgio Armani informed the media that he is willing to sell the famous brand to the Armani Brand and this will surely lead to a competitive campaign.

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