How Do I Go Back To Google Calendar Old Style How To Develop A Content Marketing Strategy

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How To Develop A Content Marketing Strategy

Choose Your Platforms

Choosing your platforms is probably the easiest part of gathering good content marketing. First, just think about what type of content you can create and then think about the most popular platforms for that content. For example, if you are planning to publish PowerPoint Presentations, you can use SlideShare. If you are planning to publish short content along with images, you can use Facebook or Google+ and if you are planning to create how-to articles, you can use Ezine websites and the list of names.

The platforms I often use are Facebook, Google+, YouTube, Twitter, SlideShare and blogs in general, whether they are mine or a guest blog related to my niche or those I have a relationship with and blogs that I there is little. Follow every post I post.

Choose Your Content

As mentioned above, you should write specific content for specific purposes. If you have chosen Google+, YouTube & SlideShare as your platform of choice, you should go ahead and create content that is suitable for each platform. In Google+, you should be interested in some of your top articles that you can share by linking or writing a small piece of content to go with an image, in YouTube, you need a video that will engage your audience, at EzineArticles you need to create resources or information that people will be interested in and at the end of SlideShare, you can together do ke PowerPoint Presentations that people will find useful and share around.

Choose Your Time

Have a calendar for organizing which content will be published where, and at what time. It’s a good idea to organize your content so that it flows and at the end of the month, it has a theme or specific direction, rather than just pouring out content willy-nilly. It is also a good idea not to post too much on any particular platform or else you will find that your readers get sick of you and stop following you. You should let them think more, don’t want them to hear from you again.

Scheduling & Posting

If you use the tool to help you with your SEO, Social Media and Content Marketing efforts, you will be able to schedule when your messages go out which saves you access to every platform, every time and over Leave your content manually. I personally recommend that you use Sendible but if you already have software in place to help you distribute your content, you are already one step ahead. Place your content in your device, select the date you want to publish that content and save. That day, at that time, your content will go out to the crowd, without you coming back and doing anything.

Monitor progress

Once you know what content you will publish on which platform and at what time it will be delivered, you need to cross over to the platform at that time and monitor what your audience is, control your community and impact. with your audience. Let them have their say and then thank them, respond to their comments and keep the conversation going. The more discussion you can create around the content you publish or share, the more popular it will be, the more reach it will get, the more exposure you will get the business will be successful and ultimately, more sales will come through.

Needless to say, this type of content reach and conversation around your brand will help you in other areas of your overall inbound marketing approach such as with SEO. Google has openly stated that its social content into its algorithm so if you can get people talking and sharing your content, the better your rankings will be. Google.

In conclusion

Gone are the days when you could post old content, throw some links in it, dominate search results and generate traffic. Google is particularly strict about such practices and guess what, so your target audience. Be sure to post quality content across multiple platforms, keep your audience engaged and stay relevant. Not only this will ensure that you are not caught by Google updates or algorithm changes because you will have a lot of traffic and Google’s favorite content reach but it will also ensure that you the business gets the visibility it needs and deserves and it will lead to continuous growth and success for your business.

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