How Do I Get Back To The Old Style Calendar How Much Should You Pay for a Website?

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How Much Should You Pay for a Website?

Well, I did. I jumped forward and tested the water. I spent years getting it wrong, and I think I finally got it right. But of course, who am I? Who is really who? In this rapidly growing space, who really determines the value of a website? Could anyone have predicted the huge success some dot coms have had, when the popular web simply disappeared into cyber “space?”

The audience changed. What worked in ’06 still doesn’t get clicked today. Businesses go where the popular vote goes. And the old “big business” model will soon disappear. Who thinks that MySpace will replace YahooChat, and then, Facebook will just squash both? And what’s the big deal about Twitter?!

So where do you fit in? Where does your company, product, service, capability, or operation “fit?” What kind of place will help you the best? Will it be great or full of movies? And if so, can’t you post some videos on YouTube with a serial number on them? Why waste money on a website if you don’t have to? Why lose money because you don’t have a website? Hmmm…

Well, don’t panic. There is a way, and a light that shines at the end of the tunnel! The answer is simple. YOU NEED THE WEBSITE. You can’t do business and not have an online presence. It’s a business card, product catalog, calendar, and secretary in one (and this secretary won’t call patients.) I still recommend that you register the company in many online books and social media sites (while they are still. in style.) and use search engines. You can learn a lot from your competition! See where they post, and what topics they talk about. Don’t worry, I know you won’t know what the keyword is, that’s why I’m here.

So, here it is.

Step 1. Stay within your budget. Don’t let anyone, or any company, tell you what you should spend and what you get for your money. I don’t think they can guarantee any results. Your website may be the least expensive part of your marketing budget.

Step 2. Create a template. You should plan your website long before you build it. Set content for each page. Home, Services, Contact Us, etc. Each page should contain important and unique information that will attract visitors to your site.

Step 3. Sketch a layout of what the place will be like. The content of your site is very important. Although you may not need marketing or social media to have a good site, it is a good idea to read about the different ways of presenting information and the benefits of each.

Step 4. Spend some money. When you have finally decided the way you want your site to look and how it will appear on the page, you are ready to buy a domain name and a hosting account. Your domain is the unique address that your users will type to enter your website (eg EzineArticles.com). This is a very important title because it has to be bought a year or more, or it may be used. A hosting account is what allows you to access your site for changes, and to submit to the website. These services are offered together by many companies for very little.

Step 5. Hire a designer. I do my own design. Using notepad and free color layouts, I can create attractive and useful websites for all clients. Graphics and logos cost extra, but taking your own photos costs nothing. Find a simple web design book and you can be online tomorrow!

Step 6. Generate traffic. Traffic is one of the most important aspects of a website. Using keywords and descriptions on your pages is priceless. Graphics, while attractive, cannot be searched by text and search engines. And don’t forget, word of mouth promotion is always the best. Join the discussion group about your business, make comments, and post non-relevant links back to your website. If you solve a real need, your website’s viewers will keep coming back.

Step 7. This step is up to you. What is the ultimate goal of your site? Is it just to make money, sell your product/service, or share information. Placing ads on your site to other sites can make the site profitable if you can create a great deal of traffic. Look into it when you have created your online office.

So, basically that’s it. Finding a designer that is unique and just what you need is important if you can’t design your own site. Many companies out there have web design templates that you can use and put in your unique content.

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