How Do I Gather Style Visibility Data From A Webpage Best Google Website Tools in 2018

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Best Google Website Tools in 2018

Google Analytics

Hauv lub hnub nyoog digital no, qhov tseem ceeb ntawm cov ntaub ntawv rau kev lag luam / lub vev xaib yuav tsum tsis txhob raug kwv yees. Qhov tseeb, tsis muaj kev taug qab cov vev xaib raug cai, kev lag luam tau ploj lawm, tshwj xeeb tshaj yog thaum nws los txog yuav ua li cas txhawm rau txhim kho lub vev xaib thiab siv nws tag nrho.

Txawm hais tias koj lub vev xaib tau khiav hauv daim ntawv ntawm tus kheej blog, xov xwm portal, kev lag luam lossis cov tuam txhab nplooj ntawv, ecommerce khw, Google Analytics yog suav tias yog ib qho tseem ceeb rau txhua lub vev xaib. Qhov ntau koj siv cov cuab yeej Google no muaj zog heev, qhov zoo dua koj muaj.

Google Analytics yog qhov kev pabcuam web analytics muab los ntawm Google uas taug qab thiab tshaj tawm lub vev xaib tsheb. Koj tuaj yeem tsim cov hom phiaj thiab kev hloov dua siab tshiab kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov ntaub ntawv txheeb xyuas thiab siv nws los txhim kho koj lub vev xaib cov ntsiab lus, cov neeg siv kev paub thiab kev ua kom zoo rau kev muag online zoo dua.

Tawm ntawm ntau yam nta hauv Google Analytics, Kuv xav tias muaj peev xwm txheeb xyuas qhov Chaw / Nruab Nrab rau koj lub vev xaib yog ib qho ntawm cov cuab yeej zoo tshaj plaws hauv lub vev xaib. Raws li cov ntaub ntawv qhia, koj tuaj yeem paub seb koj qhov kev lag luam tau raug them los yog tsis tau. Qhov no tuaj yeem muab cov ntaub ntawv siv tau zoo rau koj qhov kev txiav txim siab tom ntej hauv kev txhim kho koj lub vev xaib ua haujlwm.

Google Data Studio

Ntseeg kuv, rau cov pib tshiab, koj yuav dhau los ntawm tag nrho cov ntaub ntawv qhia hauv Google Analytics. Ua kom ncaj ncees, qee zaum koj tsuas yog xav tau ib daim ntawv qhia yooj yim nrog daim duab, duab lossis ncuav qab zib los qhia txog qhov ua tau zoo ntawm koj lub vev xaib.

Nov yog lub cuab yeej pub dawb los ntawm Google hu ua Google Data Studio, uas muab txhua yam koj xav tau los hloov koj cov ntaub ntawv txheeb xyuas mus rau cov ntaub ntawv qhia, nkag siab yooj yim los ntawm cov ntaub ntawv pom.

Analytics yeej ib txwm muaj kev sib tw rau kev lag luam digital, txawm li cas los xij, Google Data Studio tso cai rau koj los tsim cov ntaub ntawv kho kom pom tseeb thiab tshaj tawm. Tsis tas li ntawd, koj tuaj yeem koom nrog koj cov neeg siv khoom – qhov loj ntxiv tshwj xeeb tshaj yog tias koj ua haujlwm hauv pab pawg loj.

Cov lus qhia ceev: Koj tuaj yeem tshawb xyuas Google Data Studio Gallery kom duplicate lawv cov qauv thiab hloov kho rau koj lub vev xaib siv. Tom qab ntawd koj yuav muaj peev xwm hloov thiab kho cov metric raws li koj xav tau. Zoo heev, txoj cai?

Google Search Console

Yav dhau los lub npe hu ua Google Webmaster Tools, tam sim no rebranded rau Google Search Console, lub vev xaib pub dawb no yog tsim los rau webmasters. Nws tso cai rau koj los txheeb xyuas qhov xwm txheej indexing thiab ua kom pom kev pom ntawm koj lub vev xaib.

Cov cuab yeej pub dawb no yog YUAV TSUM rau Kev Tshawb Fawb Kev Ua Haujlwm Zoo (SEO). Lub hwj chim los taug qab koj qhov chaw tshawb nrhiav kev ua tau zoo yog cov ntaub ntawv tseem ceeb tshaj plaws kom nkag siab tias cov neeg tuaj saib xav tau dab tsi rau koj lub xaib.

Thaum lub vev xaib raug taug qab los ntawm Google, koj yuav tuaj yeem saib koj cov txiaj ntsig kev tshawb fawb organic nrog rau kev txheeb xyuas kev ua haujlwm rau cov lus nug organic. Cov ntaub ntawv no yuav pab koj nkag siab zoo dua li cas cov ntawv tshaj tawm them nyiaj thiab cov txiaj ntsig tshawb nrhiav organic ua haujlwm ua ke. Yog tias koj txheeb xyuas tob txaus, koj yuav pom ntau txoj hauv kev xws li txheeb xyuas cov lus nug ntsig txog kev lag luam uas tsis tshua muaj kev lag luam organic thiab tsom cov ntsiab lus no hauv Google AdWords. Qhov no yuav ua rau koj cov tsheb khiav tag nrho, haum rau lub hom phiaj ntawm koj lub vev xaib.

Google Kuv Kev Lag Luam

Puas yog koj ua lag luam cib thiab mortar? Yog tias koj yog, cov cuab yeej pub dawb no los ntawm Google yog ib qho ntawm cov tswv yim SEO hauv zos los txhawb koj lub vev xaib. Google Kuv Kev Lag Luam yog lub cuab yeej muaj zog rau cov lag luam thiab cov koom haum los tswj lawv cov kev muaj nyob online thoob plaws Google, xws li Google Tshawb Nrhiav thiab Google Maps.

Raws li smartphone nkag mus hauv Malaysia nce mus txog 100% los ntawm 2018, feem ntau ntawm Malaysians siv smartphones rau kev taw qhia, tshawb nrhiav cov lus teb tam sim lossis tshawb xyuas social media platforms. Koj lub lag luam thiab hom lag luam yuav tsum pom hauv online nrog cov ntaub ntawv raug.

Xyuas kom tseeb tias tag nrho cov ntaub ntawv teev tseg yog raug, hloov tshiab thiab cuam tshuam txog koj txoj kev lag luam. Nco ntsoov, cov ntaub ntawv no yuav tshwm sim thaum tib neeg tshawb nrhiav koj lub chaw haujlwm lossis lub khw muag khoom ntawm Waze lossis Google Map. Peb feem ntau pom qee qhov kev lag luam tsis tau hloov kho lawv qhov chaw nyob, tus lej xov tooj thiab cov sijhawm ua haujlwm rau qhov tseeb. Koj puas xav tau kuv txoj kev tsheb mus rau koj lub vev xaib?

Koj yuav tsum sim cov yam ntxwv tshiab ntawm Google My Business hu ua “Posts”. Cov ntsiab lus luam tawm yuav tso saib koj cov duab thiab cov lus piav qhia luv luv nrog kev hu mus rau qhov txuas rau koj qhov URL xav. Piv txwv li, blog tshaj tawm “Kuv puas yuav tsum nkaum lossis txawm tshem tawm cov neeg nug ntawm kuv Facebook?” yuav tshwm sim hauv qab ntawm peb cov ntaub ntawv lag luam.

Google Keyword Planner

Kev tsim lub vev xaib yam tsis muaj kev tshawb fawb lo lus tseem ceeb yog qhov nyuaj thiab siv sijhawm ntev. Txhawm rau kom ncav cuag cov neeg siv khoom zoo nrog cov lus tseem ceeb, koj yuav tsum siv Google Keyword Planner kom pom cov ntsiab lus tseem ceeb. Ntxig cov ntsiab lus no rau hauv koj lub vev xaib yuav ua kom koj cov ntsiab lus tseem cuam tshuam.

* Txhawm rau nkag mus rau Keyword Planner, koj yuav tsum nkag rau hauv koj tus lej Google AdWords ntawm http://adwords.google.com/KeywordPlanner. Tsim tus account yog dawb xwb thiab ceev.

Yog, nws yog dawb kiag li, koj tuaj yeem nrhiav cov tswv yim tshiab lo lus tseem ceeb uas cuam tshuam rau koj cov khoom, kev pabcuam thiab cov neeg siv khoom. Cov phiaj xwm lo lus tseem ceeb yuav qhia koj cov ntaub ntawv tshawb fawb ntim hauv keeb kwm txheeb cais uas yog ib qho tseem ceeb tshaj plaws rau koj lub vev xaib.

Tsis tas li ntawd, cov ntaub ntawv los ntawm cov tswv yim lo lus tseem ceeb yog cov cuab yeej siv tau zoo rau SEO rau koj lub vev xaib. Tshawb xyuas cov ntaub ntawv thiab tig nws mus rau koj cov ntsiab lus kev lag luam tom ntej. Raws li cov ntaub ntawv tshawb fawb, koj yuav tsum muaj ntau lub tswv yim dab tsi yuav tsum tau muab tso rau hauv koj cov ntawv kom nws cuam tshuam rau koj cov neeg tuaj saib.

Google Tag Manager

Cov cuab yeej pub dawb no pab koj hloov kho cov cim npe thiab cov lej cim ntawm koj lub vev xaib thiab mobile app sai thiab yooj yim. Koj tuaj yeem ntxig JavaScript thiab HTML cim npe siv rau kev taug qab thiab tshuaj xyuas ntawm cov vev xaib hauv Tag Manager yam tsis tas kov qhov kawg ntawm lub vev xaib.

Ntau lub vev xaib tsis siv kev taug qab ua haujlwm lossis muaj cov ntaub ntawv khaws cia tsis txaus ntseeg vim yog kev txhaj tshuaj tsis zoo. Txhawm rau daws qhov no, peb pom zoo kom siv Google Tag Manager los koom ua ke thiab tswj tag nrho koj cov lej taug qab lossis cov ntawv sau.

Qhov piv txwv zoo tshaj ntawm kev siv cov cuab yeej no yog siv Facebook Ads. Thaum ntau thiab ntau lub lag luam tau siv Facebook Ads, feem ntau ntawm lawv tsis nruab Facebook Pixel rau hauv lawv lub vev xaib rau kev hloov dua siab tshiab, kev ua kom zoo dua qub thiab rov ua lag luam.

Facebook Ads twb tau koom ua ke nrog Google Tag Manager kom du thiab yooj yim installation. Txhua yam koj yuav tsum tau ua tsuas yog nyem thiab ua raws li cov lus qhia uas tsis tas yuav tsum muaj cov coding nyuaj.

Ntsuam Xyuas Kuv Qhov Chaw los ntawm Xav Nrog Google

Txhawm rau kom ua tau zoo hauv kev tshawb nrhiav hauv Google mobile, koj lub vev xaib yuav tsum muaj qhov nrawm nrawm thiab lub vev xaib mobile-optimized. Siv qhov Test My Site cuab tam los ntawm Xav nrog Google los xyuas koj lub vev xaib tau qhab nia ntawm kev ua haujlwm mobile. Tom qab ob peb feeb, koj yuav tau txais cov lus pom zoo ntawm kev txhim kho lub vev xaib ua haujlwm thoob plaws txhua yam khoom siv.

Tsis muaj leej twg xav tos cov vev xaib qeeb lossis xauj cov vev xaib uas tsis yog mobile phooj ywg. Lub sijhawm pom zoo yog 3 vib nas this los ntawm Google, uas txhais tau tias yog tias koj lub xaib tsis thauj khoom tag nrho hauv 3 vib nas this, cov neeg feem coob yuav mus rau lwm qhov.

Tsuas yog ntxig koj tus email chaw nyob thiab koj yuav tau txais cov ncauj lus kom ntxaws txog koj lub vev xaib. Cov ntsiab lus ntawm tsab ntawv ceeb toom yog qhov yooj yim, tab sis muab kev nkag siab zoo rau Google ua li cas rau koj lub vev xaib nrawm.

Daim ntawv tshaj tawm yuav dhau los ua ib qho tseem ceeb rau koj tus webmaster lossis tus tsim lub vev xaib kom ua kom zoo dua lub vev xaib. Yog tias koj xav tau ntau ntxiv hauv qhov tob tshaj qhia txog yuav ua li cas Google renders thiab indexes koj lub vev xaib, koj yuav tsum siv PageSpeed ​​Insight tool.

Google PageSpeed ​​Insight

Yog tias koj muaj cov neeg tsim tawm lub vev xaib lossis cov neeg tsim lub vev xaib uas xav nkag siab txog cov xwm txheej txhawm rau nce koj lub vev xaib nrawm, muab PageSpeed ​​Insights Tool sim thiab tshawb xyuas koj cov qhab nia ntawm koj lub vev xaib nrawm thiab ua kom zoo dua.

Qhov tseeb version tam sim no qhia cov ntaub ntawv los ntawm koj qhov First Contentful Point (FCP), qhov ntsuas thaum tus neeg siv pom cov lus teb pom los ntawm nplooj ntawv. DOM Cov ntsiab lus Loaded (DCL), nrog rau kev ntsuas thaum HTML cov ntaub ntawv tau raug thauj khoom thiab cais tawm.

PageSpeed ​​Insights yog ib qho yooj yim los muab kev nkag siab txog yuav ua li cas Google indexes koj lub vev xaib txawv rau desktop thiab mobile versions.

Nov yog qee lub vev xaib ceev optimization cov lus qhia los ntawm PageSpeed:

  • Tsis txhob tsaws nplooj redirects

  • Tshem tawm render-blocking JavaScript thiab CSS hauv cov ntsiab lus saum toj-the-fold

  • Pab kom compression

  • Qhib browser caching

  • Minify CSS

  • Txhim kho HTML

  • MINify JavaScript

  • Txhim kho cov duab

  • Ua ntej cov ntsiab lus pom

  • Txo lub sijhawm teb rau lub server

Google trend

Xav pom qhov tseeb tiam sis thiab cov ntaub ntawv los ntawm Google? Koj tuaj yeem tshawb nrhiav txhua yam ntawm Google Trends thiab txawm nqaim mus rau lub tebchaws lossis qeb. Cov cuab yeej no muaj txiaj ntsig los txheeb xyuas cov xwm txheej tshiab lossis xov xwm kab mob hauv koj qhov chaw.

Qhov zoo tshaj plaws, thaum koj txheeb xyuas qhov sib txawv, koj tuaj yeem tsim cov ntawv tshaj tawm blog tshiab, kev tshaj tawm tshiab lossis cov tswv yim uas cuam tshuam txog cov qauv hais.

Tsis txhob hnov ​​​​qab tias koj kuj tuaj yeem saib cov kev txaus siab ntawm kev tshawb fawb cov ntsiab lus siv Google Trends.

Nrog rau qhov no, koj tuaj yeem pom lub sijhawm zoo tshaj plaws los tsim cov phiaj xwm tshwj xeeb. Qhov no yuav pab tau rau kev tshaj tawm raws caij nyoog lossis kev tshaj tawm txhua xyoo vim tias koj tuaj yeem tshawb pom lub sijhawm zoo tshaj plaws rau koj cov phiaj xwm kev lag luam digital.

Google Ceeb toom

Yog tias koj xav paub txog ib lub ntsiab lus tshwj xeeb thiab tag nrho cov ntaub ntawv ntsig txog cov npuas hauv cov xov xwm, koj tuaj yeem muab lawv txhua tus xa tuaj rau koj nrog Google Alert thiab tau txais kev ceeb toom txhua zaus thaum koj cov lus tseem ceeb lossis kab lus muaj kev hloov tshiab tshiab.

Google Alert yog qhov zoo rau kev saib xyuas cov ntsiab lus yooj yim, nrog rau kev hloov kho tshiab ntawm txhua qhov kev hais tawm ntawm cov lus tseem ceeb no raug xa mus rau koj tus email inbox rau yuav luag lub sijhawm ceeb toom. Tau kawg, koj tuaj yeem xaiv qhov zaus uas koj yuav tau txais – ib zaug hauv ib hnub, ib zaug hauv ib lub lis piam lossis txawm tias tau txais lawv li lawv nyuam qhuav tshwm sim.

Cov lus qhia muaj txiaj ntsig zoo thaum tsim Google Alert yog kom tsis txhob siv cov ntsiab lus tseem ceeb tab sis tsim cov lus ceeb toom uas txawv dua rau koj lub vev xaib. Qhov tseeb dua cov ntsiab lus, qhov tseem ceeb tshaj yog koj cov lus ceeb toom. Rau qhov ntawd, koj yuav tsum siv cov ntxaij lim dej tshawb nrhiav qhov twg los tau, xws li hom lus, cheeb tsam lossis qhov chaw.

Cov ntsiab lus

Yog li, qhov ntawd yog nws, saum toj no yog 10 yuav tsum-muaj cov cuab yeej Google pub dawb los txhim kho kev ua haujlwm ntawm koj lub vev xaib. Siv tag nrho cov cuab yeej los ntawm kev tshuaj xyuas, kev tshawb fawb lossis kev saib xyuas kom ua tiav lub hom phiaj ntawm koj qhov chaw.

Dab tsi yog cov cuab yeej koj nyiam los ntawm Google? Koj puas paub lwm yam cuab yeej Google uas peb yuav tsum npog? Qhia rau peb paub hauv cov lus hauv qab no!

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